China Regional Marketing Specialist 中国区市场专员
海士软件（上海）有限公司
- 公司规模：少于50人
- 公司性质：外资(非欧美)
- 公司行业：计算机软件
职位信息
- 发布日期：2015-06-30
- 工作地点：上海-浦东新区
- 招聘人数：1
- 工作经验：3-4年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场/营销/拓展专员
职位描述
Reporting into APAC Sr. Marketing Manager, this role performs marketing communication activities towards target customer industries in China and Southeast Asia, with a primary focus on digital area, with purpose of increasing brand awareness and generating leads.
Job Responsibilities:
? Maintain, update, and manage contents of localized websites.
? Plan and conduct drip email campaigns with CRM system, as well as banner campaigns with industry online media.
? Research new advertising channels, platforms or features that could help improve ROI.
? Utilize web analytics tools to track and generate reports relating to performance of regional online marketing projects (conversion rates, return on marketing investment, cost per lead etc.)
? Adopt SEO techniques to strengthen overall regional web traffic and search results.
? Daily manage social media platforms, such as Weibo, Wechat, Youku, etc, and produce creative content.
? Maintain the relationship with media suppliers, supervise vendors.
? Support marketing team with other ad-hoc requests.
? Limited business trip inside and outside China region.
Requirements:
? Bachelor degree required, major in Marketing, Business Management is a plus.
? 2+ years of relevant B2B online/digital marketing experience.
? Proficient in digital marketing and the use of online marketing tools including analytics, campaign management, search engines, social media and dashboards.
? Good spoken and written English and Mandarin.
? Creative, adaptive, detail-minded and result-oriented with good problem solving skills.
? Good marketing sense and strong negotiation skills.
? Good team spirit and team player.
? Passionate about technology and innovation.
? Strong PC skills in Word, Chinese Word Processing, Excel and PowerPoint.
? Skilled in graphics and video editing tools, such as PhotoShop, Illustrator, VideoStudio, etc, is strongly preferred.
Job Responsibilities:
? Maintain, update, and manage contents of localized websites.
? Plan and conduct drip email campaigns with CRM system, as well as banner campaigns with industry online media.
? Research new advertising channels, platforms or features that could help improve ROI.
? Utilize web analytics tools to track and generate reports relating to performance of regional online marketing projects (conversion rates, return on marketing investment, cost per lead etc.)
? Adopt SEO techniques to strengthen overall regional web traffic and search results.
? Daily manage social media platforms, such as Weibo, Wechat, Youku, etc, and produce creative content.
? Maintain the relationship with media suppliers, supervise vendors.
? Support marketing team with other ad-hoc requests.
? Limited business trip inside and outside China region.
Requirements:
? Bachelor degree required, major in Marketing, Business Management is a plus.
? 2+ years of relevant B2B online/digital marketing experience.
? Proficient in digital marketing and the use of online marketing tools including analytics, campaign management, search engines, social media and dashboards.
? Good spoken and written English and Mandarin.
? Creative, adaptive, detail-minded and result-oriented with good problem solving skills.
? Good marketing sense and strong negotiation skills.
? Good team spirit and team player.
? Passionate about technology and innovation.
? Strong PC skills in Word, Chinese Word Processing, Excel and PowerPoint.
? Skilled in graphics and video editing tools, such as PhotoShop, Illustrator, VideoStudio, etc, is strongly preferred.
公司介绍
About Camstar
Camstar is the global leader in providing scalable, enterprise software solutions that help manufacturers deliver the highest quality products on time, the first time, every time. Camstar is a privately owned company experiencing continued growth in key markets worldwide. Founded in 1984, Camstar has been a leader in Enterprise Manufacturing Software and Quality solutions for 25 years. Camstar is headquartered in Charlotte, North Carolina and maintains offices worldwide to serve its global customers.
Camstar's management team consists of proven, highly skilled leaders that lay the vision and strategy to ensure the continued success of Camstar and its customers.
At Camstar we take pride in attracting, training, motivating and retaining highly talented people for every facet of our business. Headquartered in beautiful Charlotte, North Carolina with offices located worldwide, the company provides an outstanding opportunity to work with an experienced, dynamic team focused on delivering best-in-class software solutions that help manufacturers advance product quality.
Camstar offers a first rate compensation and benefits package that rewards employees for their valuable contributions. The company has built a professional environment that provides excellent opportunity for achievement and advancement. Camstar’s culture fosters a sense of pride, accomplishment and teamwork that make it a great place to work.
Benefits we offer:
-- Compensation is commensurate with the candidate’s background, experience and results
-- Collaborative and Dynamic Culture
-- Vacations & Personal Time
-- Paid Holidays
-- First-class Working Environment
Equal Employment Opportunity
Camstar Systems, Inc. is an Equal Opportunity Employer committed to the strength of a diverse workforce. We maintain policies and practices that are designed to prevent discrimination against any qualified employee or applicant on the basis of race, color, religion, sex, national origin, age, disability and medical condition to the extent protected by law.
These policies apply to all employment practices including hiring, transfer, promotion compensation, benefits, training and termination.
Camstar is the global leader in providing scalable, enterprise software solutions that help manufacturers deliver the highest quality products on time, the first time, every time. Camstar is a privately owned company experiencing continued growth in key markets worldwide. Founded in 1984, Camstar has been a leader in Enterprise Manufacturing Software and Quality solutions for 25 years. Camstar is headquartered in Charlotte, North Carolina and maintains offices worldwide to serve its global customers.
Camstar's management team consists of proven, highly skilled leaders that lay the vision and strategy to ensure the continued success of Camstar and its customers.
At Camstar we take pride in attracting, training, motivating and retaining highly talented people for every facet of our business. Headquartered in beautiful Charlotte, North Carolina with offices located worldwide, the company provides an outstanding opportunity to work with an experienced, dynamic team focused on delivering best-in-class software solutions that help manufacturers advance product quality.
Camstar offers a first rate compensation and benefits package that rewards employees for their valuable contributions. The company has built a professional environment that provides excellent opportunity for achievement and advancement. Camstar’s culture fosters a sense of pride, accomplishment and teamwork that make it a great place to work.
Benefits we offer:
-- Compensation is commensurate with the candidate’s background, experience and results
-- Collaborative and Dynamic Culture
-- Vacations & Personal Time
-- Paid Holidays
-- First-class Working Environment
Equal Employment Opportunity
Camstar Systems, Inc. is an Equal Opportunity Employer committed to the strength of a diverse workforce. We maintain policies and practices that are designed to prevent discrimination against any qualified employee or applicant on the basis of race, color, religion, sex, national origin, age, disability and medical condition to the extent protected by law.
These policies apply to all employment practices including hiring, transfer, promotion compensation, benefits, training and termination.