上海招聘

Service Marketing

· Develop regional “Ford Service” brand strategy and define key elements

· Introduce and share “Ford Service” best practice with AP markets

· Develop central “Ford Service” brand communication & advertising materials/assets, aligned to Ford global Look & Style, for use across the region

· Work with markets and Product Mktg Mgrs to introduce effective consumer campaigns and develop campaign marketing materials

o For general service (eg. “Capped Price”, “Free Loan Car”)

o For packaged parts/service offer, scheduled maintenance, non-scheduled repair, etc.

Collision Parts Marketing

· Identify opportunities to improve collision parts sales

· Develop/maintain a central repository of marketing materials/assets for collision parts for use across the region (need central budget) - eg. “crash man” ads targeting body shops or consumers

· Introduce and share best practice for retail/wholesale promotions, contests & incentives for collision parts

· Review markets’ FM&VM spend requests for collision parts initiatives

Other Marketing Related Work

· Lead service and collision parts Marketing support for e-Commerce platform

· Carry out other tasks/functions as determined/required by the supervisor.

Qualifications
? Strong analytical capability.
? Ability to independently conduct studies/research on parts market and competition.
? Excellent communication, presentation and interpersonal skills.
? Good leadership/team spirit to assist the markets to achieve desired business goals.
? Excellent English proficiency, both written and spoken.
? Good skill of Microsoft Office products, esp. Excel & PowerPoint

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。