上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌经理招聘

Brand Manager(工作地:上海)

捷成饮料(中国)有限公司上海分公司

  • 公司规模:50-150人
  • 公司性质:外资(非欧美)
  • 公司行业:贸易/进出口

职位信息

  • 发布日期:2015-06-18
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:5-7年
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:面议
  • 职位类别:产品/品牌经理  产品/品牌主管

职位描述

关于捷成集团旗下——捷成饮料中国


捷成集团1990年在香港成立了捷成洋酒业务部,如今在香港、澳门、广州、上海及北京设立办事处,现已发展成为香港最大的独立葡萄酒进口商与经销商,同时也是中国内地最大进口商之一。 捷成洋酒代理的产品组合多元化,包括高质量葡萄酒、高级烈酒以及矿泉水。捷成洋酒除了成功参与的品牌葡萄酒市场,也进入到大中华区令人振奋的波尔多头等庄市场,拥有广泛的波尔多头等庄最佳年份产品名录,以顶级佳酿投入广大的贸易及消费者渠道。
此外,捷成洋酒也致力于投资或共同持有不少葡萄酒品牌,如新西兰圣山、澳大利亚玛格丽特河双栖山庄、以及智利圣米亚。

捷成啤酒——分销一系列世界知名的优质进口啤酒;捷成自有品牌蓝妹啤酒多年来一直为香港名列第一的高档进口啤酒,目前也成为台湾三大高端啤酒品牌之一。



目前 捷成饮料中国 面向社会 诚聘以下职位:


Brand Manager(工作地点:上海)

Reporting to: Senior Marketing Manager


  • 工作简介:

    1. Accountable for A&P, shipments, depletions and optimizing results by selling channel
    2. Analyzes product, category, consumer and market dynamics to develop annual brand plans that ensure long-term brand growth
    3. Analyze sales, market and consumer data to effectively manage the business and develop annual brand plans that ensure long-term brand growth; have a strong understanding of category including key drivers, overall competitive framework, brand/ product landscape.
    4. Participates to the national monthly senior management meeting
    5. Participates in the annual strategic planning cycle
    6. On-going financial and brand analysis, including recommending products, pricing, and channel strategies
    7. Develops portfolio budgets that effectively and efficiently execute key brand strategies, and manages spend within budget
    8. Initiate and implement the brand building activities.
    9. Develops and maintains brand standards and annual plans with clear brand positioning and execution guidelines
    10. Consults with Finance to include system-wide pricing, price promotion, price/volume/mix analysis, and variance to plan analysis
    11. Provides appropriate marketing inputs to Finance and Operations, ensuring optimal supply
    12. Monitors supply chain dynamics to ensure optimal vintage transitions and monitors system-wide inventory levels
    13. Acts as the creative force and the passionate brand ambassador to internal and external constituent
    14. Directs activities in public relations, creative functions, and event management
    15. Plans and executes line extensions and product launches
    16. Builds collaborative relationships with Principals, Sales, Finance and Operations
    17. Leads cross-functional Portfolio initiatives as assigned
    18. Tracks and updates A&P, shipments and depletions for assigned brands.
    19. Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.If accountable for the work of others, responsible for ensuring their understanding and compliance.

  • 职位要求:


  1. 8 years of business experience where development and deployment of marketing plans including digital strategies and plans were central to the success in the roles. Evidence of promotion to higher levels of responsibility in the marketing function is required.
  2. Preferably WSET Level 2
  3. Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  4. Experience managing business operations and leveraging basic finance and accounting principles.
  5. Experience responding to common inquiries from customers, regulatory agencies or members of the business community.
  6. Experience writing tasting notes, speeches, articles for publication that conform to prescribed style and format.
  7. Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  8. Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  9. Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  10. Skilled in the use of MS Word, MS PowerPoint and MS Excel at an intermediate level;
  11. Bachelor’s Degree required; a Master’s Degree in Business Administration or in a related field is highly desired;


How to apply:


有意者请将个人简历发送电子邮件至: shirleylin@jebsen.com



公司介绍

1990年在香港成立了捷成洋酒业务部,如今在香港、澳门、广州、上海及北京设立办事处,现已发展成为香港最大的独立葡萄酒进口商与经销商,同时也是中国内地最大进口商之一。 捷成洋酒代理的产品组合多元化,包括高质量葡萄酒、高级烈酒以及矿泉水。
捷成洋酒除了成功参与的品牌葡萄酒市场,也进入到大中华区令人振奋的波尔多头等庄市场,拥有广泛的波尔多头等庄***年份产品名录,以***佳酿投入广大的贸易及消费者渠道。
此外,捷成洋酒也致力于投资或共同持有不少葡萄酒品牌,如新西兰圣山、澳大利亚玛格丽特河双栖山庄、以及智利圣米亚。
捷成啤酒分销一系列世界知名的优质进口啤酒;捷成自有品牌蓝妹啤酒多年来一直为香港名列第一的高档进口啤酒,目前也成为台湾三大高端啤酒品牌之一。

联系方式

  • Email:shirleylin@jebsen.com
  • 公司地址:地址:span中国上海延安东路618号远洋商业中心16楼