Marketing Manager
奔迈(上海)国际贸易有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-02-06
- 工作地点:上海-浦东新区
- 招聘人数:1
- 工作经验:10年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理
职位描述
Position Overview
Mainly responsible for developing long-term plan for Migo brand and also give consideration to the global cooperation and localization of Stanley and Aladdin.
Responsibilities
1. Initiate and plan the marketing development and resource allocation strategy, ensure the reasonable support of the key market to provide guarantee to the growth of the whole business.
2. Conduct solid research and analysis for the key market to better understand with the consumer demand and competitive environment to support important business decisions.
3. Initiate and implement the marketing plans to the key markets and adjust the plans in accordance with the market changes and competition.
4. Manage and control marketing budget.
5. Build and develop partnership with advertising agency, vendors and sales teams. Plan and implement online/offline marketing activities.
6. Lead the retail management projects to improve the store display, performance of the tallyman and promoter, work closely with the sales team to ensure the implementation of the projects.
7. Build the data base and system to manage all the documents of the marketing department. Streamline the workflow and communication process to improve the work efficiency of the marketing department.
8. Develop marketing department staff under the premise of the company's values.
Education and Experience
1. Bachelor degree and above
2. Minimum ten years relevant working experience
3. Consumer goods industry background
4. Proficient in English, both written and oral
Mainly responsible for developing long-term plan for Migo brand and also give consideration to the global cooperation and localization of Stanley and Aladdin.
Responsibilities
1. Initiate and plan the marketing development and resource allocation strategy, ensure the reasonable support of the key market to provide guarantee to the growth of the whole business.
2. Conduct solid research and analysis for the key market to better understand with the consumer demand and competitive environment to support important business decisions.
3. Initiate and implement the marketing plans to the key markets and adjust the plans in accordance with the market changes and competition.
4. Manage and control marketing budget.
5. Build and develop partnership with advertising agency, vendors and sales teams. Plan and implement online/offline marketing activities.
6. Lead the retail management projects to improve the store display, performance of the tallyman and promoter, work closely with the sales team to ensure the implementation of the projects.
7. Build the data base and system to manage all the documents of the marketing department. Streamline the workflow and communication process to improve the work efficiency of the marketing department.
8. Develop marketing department staff under the premise of the company's values.
Education and Experience
1. Bachelor degree and above
2. Minimum ten years relevant working experience
3. Consumer goods industry background
4. Proficient in English, both written and oral
公司介绍
Founded in 1983 by Rob Harris, PMI was created under the guiding principles of sustainability, community and integrity. Today, PMI is a global leader in designing, marketing and manufacturing food and beverage solutions for busy lifestyles. Our two most recognizable brands, Stanley? and Aladdin?, are both over 100 years old and sold throughout the world. We also create private label products for select global retailers. When discerning consumers want the best, they seek out the brands of PMI.
Headquartered in Seattle, WA, PMI has offices in Bentonville, Shanghai, Shenzhen, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership of three manufacturing facilities PMI Joinease in China and a factory each in Rio de Janeiro and Manaus, Brazil. With sales in over 50 countries, we are truly a global company.
Our vision is to revolutionize the way people enjoy food and beverage everywhere.
For more information visit our website.
Headquartered in Seattle, WA, PMI has offices in Bentonville, Shanghai, Shenzhen, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership of three manufacturing facilities PMI Joinease in China and a factory each in Rio de Janeiro and Manaus, Brazil. With sales in over 50 countries, we are truly a global company.
Our vision is to revolutionize the way people enjoy food and beverage everywhere.
For more information visit our website.
联系方式
- Email:Charles.chen@pmi-worldwide.com
- 公司地址:地址:span浦东大道720号国际航运金融大厦23楼