上海招聘

Position Targets:
As the communications advocate for assigned product lines, this individual is responsible for writing content and working with internal and external graphic designers to develop a suite of marketing materials to stimulate interest and drive sales. Specific projects include worldwide retail packaging, online and print advertising, in-store or event displays, photography and videos. This person actively participates in multifunctional launch teams and works closely with product and channel marketing to assure that our products are properly positioned and communicated to target markets. Additional responsibilities are assigned based upon availability. Domestic and/or international travel may be required.

Job Responsibilities
1. Collaborate with product marketing domestically and internationally to develop and implement go-to-market strategies, marketing communications programs, collateral and content necessary to drive brand awareness, strategy and preference for WD products.
2. Help shape and drive marketing strategy and program locally to growth TAM and market.
3. Manage outside vendors including advertising agencies, marketing agencies, video production companies and photographers to drive delivery of concepts and materials for assigned products.
4. Support channel marketing worldwide for marcom materials and asset requests.
5. Write descriptive and/or sales copy for collateral, displays, and corporate and partner websites.
6. Set production schedules and lead quality and technical review cycles to ensure all project deadlines are met.
7. Provide direction to internal graphic design staff and external vendors.
8. Assure that the brand image and message are consistent in all materials published for external and internal communications worldwide.
9. Manage key componments of marketing budget.
10. Other duties may be assigned

Job Requirements

Qualifications
To perform this job satisfactorily, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill and/or abilities required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum of 5-8 years of marketing and communications experience with strong emphasis in the following:
- Integrated and multi-channel marketing
- Strategic positioning and message development
- Digital channels, platform and tools

Education and/or Experience
1. Bachelor’s Degree in Communications, Marketing or related studies.
2. 8--10 years’ experience in marketing communications or related field.
3. Working knowledge of network storage and home entertainment technologies.
4. Experience directing graphic designers and marketing agencies.

Specific Knowledge/Skills
1. Express ideas in a clear, compelling manner, build relationships and effectively interface with colleagues, partners and customers at all levels.
2. Collaborate interdepartmentally on the development and implementation of marketing communications programs, collateral and deliverables necessary to drive brand awareness, acceptance and preference for WD products.
3. Effectively translate strategic needs of the sales and marketing teams to deliver the right tools and materials to maximize success.
4. Manage and prioritize multiple projects concurrently with aggressive timelines and rapid changes to priorities.
5. Excellent verbal and written communication skills.
6. Proficient copywriter for both product descriptive copy and compelling sales copy for a variety of target audiences.
7. General understanding of print production processes.

Language Skills, able to:
1. Excellent reading, writing and speaking skills in English.
2. Use good grammar, correct punctuation and spelling.
3. Speak effectively one-on-one and in medium group situations.

Mathematical Skills, able to:
Add, subtract, multiply, and divide using whole numbers, fractions, and decimals. Able to compute rate,
ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability, able to:
1. Proficiently solve practical problems and deal with a variety of concrete and abstract variables in situations where only limited standardization exists.
2. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
3. Define problems, collect data, establish facts, and draw valid conclusions.

Interpersonal Skills, able to:
1. Develop/maintain good working relationships with internal personnel and/or external contacts.
2. Coach and mentor junior staff.
3. Clarify information from internal and external customers.
4. Conduct business in ethical manner and maintain appropriate work-place behavior.
5. Effectively communicate with various levels of employees and management.

Complexity
1. Ability to generate new ideas and communicate them effectively to the team.
2. Ability to communicate effectively with worldwide WD offices.
3. Works on significant and unique issues requiring analysis of intangibles.
4. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results.

Discretion and Decision Making
1. This job regularly and customarily exercises discretion and independent decision-making.
2. Prioritize workload and set appropriate and reasonable expectations for customers.

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, Calif. For more information, please visit the company's website at www.wd.com.