公关经理 PR Manager
某外资公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2015-05-24
- 工作地点:上海
- 招聘人数:1
- 语言要求:英语良好
普通话良好 - 职位月薪:面议
- 职位类别:公关经理 媒介经理
职位描述
该职位的任职地点为上海。
作为公关经理,在这一岗位上你将被挑战去突破想象思考本质,为全世界知名的品牌在复杂的市场环境下创造并执行最为先进的市场计划。在这一岗位上你将负责管理并发展Travelzoo旅游族®的品牌。你将通过创意性,融入性的活动来进一步完善并提升Travelzoo旅游族®的品牌。您需要跨部门紧密合作,确保我们拥有统一的品牌计划和行动。你将与产品团队,业务团队,市场团队一起合作,打造进军消费者市场、财经市场和行业市场的策略,并据此执行。
工作职责:
--了解用户和商家,了解他们的需求,并与公关公司开发创意性的品牌策略和计划。通过将用户、商家和Travelzoo旅游族®“魔力”结合的方式来导向品牌的增长。
--开发并操控创意计划,加强Travelzoo旅游族®的品牌,点亮我们客户和合作伙伴的灵感之光。
--协调管理跨部门团队,区域营销,产品和执行团队,以及与外部合作伙伴的市场合作机会
工作内容:
--进行调研并编辑撰写对外文稿,例如新闻稿、社论等;
--协助撰写Travelzoo旅游族®对外发言人的简报、访问稿、演讲稿等;
--通过前瞻性的渠道推广及有影响力的新闻角度能够最大化地提升公关稿的覆盖率;
--协助构建并改进高级管理层的媒体形象;
--与一个或多个类别的媒体维持良好的关系,以此增强公司的影响力,扩大覆盖范围;
--与公关机构紧密合作,确保公司的公关计划和项目有效进行。
--在重要场合为相关高级管理层提供现场媒体支援。
任职要求:
--具备5年以上的公关经验;
--出色的人际交往能力与感染力,以人为本的思维导向;
--能敏感地处理内外利益关系;
--了解本地媒体与商业模式;
--优秀的口头及书面表达能力,中英文俱佳;
--对中国文化与社区形态有深入的理解;
--对中国相关的政策与法规有合理的判断和深入的理解;
--曾任职媒体相关行业、记者或公关机构者优先。
我们提供:
有竞争力的薪酬待遇
在一个高速增长的企业中良好的国际职业发展前景
令人兴奋的快节奏工作环境
还有额外的旅游待遇!
请把个人简历发到以下邮箱,随信请附上一段简单介绍,阐明你想加入Travelzoo旅游族® 的原因。
简历请发:ap-jobs@travelzoo.com
This position will base in Shanghai.
As a PR Manager, you will step into a brand positioning where you are challenged to think beyond the obvious, creating and executing cutting-edge marketing programs for recognized brands in a complex market environment. In this role, you will be responsible for managing and growing the Travelzoo Lv You Zu brand. You will develop qualitative insights and resulting programs to strengthen and protect Travelzoo Lv You Zu brand through creative and engaging campaigns. PR Manager will work closely with the internal cross-functional team in brand management, cross-product program development to ensure that we have consistent branding plans and initiatives. You will work closely with the Producer team, Sales team, Business Development to shape the go-to-market strategy and execute on that strategy for key strategic initiatives, including consumer PR, Trade PR and corporate PR.
Responsibilities:
--Understand our users and merchants, their needs and work with the PR agency to develop innovative brand strategies and plans. Drive growth of key Travelzoo Lv You Zu consumer and merchant by connecting brand with the “magic”.
--Develop and drive creative programs that strengthen and grow Travelzoo Lv You Zu as a brand and also enlighten our customers and partners.
--Coordinate and manage cross-functional teams, regional marketing counterparts, products and executive stakeholders, along with external partners for co-marketing opportunities.
Qualities:
--Researches, writes and edits content for external use, via press releases, editorial, etc
--Creates and briefs content for delivery by Travelzoo Lv You Zu spokespeople via briefings, interviews, speeches, etc
--Proactively promotes and lands opinion leading and agenda setting coverage. Builds and enhances senior and business heads’ profiles in the media
--Maintains strong relationships with one/more categories of media to increase consultation and influence on coverage
--Works closely with the PR agency team to ensure communications plans and projects are integrated INSH
--Provide on-site media support to high-level engagements attended by relevant senior executives
Requirements:
--Over 5 years experiences in communications
--Strong interpersonal and influencing skills; people-oriented mentality;
--Ability to sensitively manage key internal and external stakeholders
--Solid understanding of the local media and commercial landscapes
--Excellent command of spoken and written Chinese (mandarin) and English
--In-depth understanding of Chinese cultures and communities
--Sound judgment and in-depth understanding of China’s policy/regulation environment
--Previous media/reporter and/or PR agency experiences are plus
We offer
Competitive salary package
Excellent international career opportunities in a high growth company
Exciting and fast paced work environment
Ask about our travel perk!
Please e-mail your resume and a brief description of why you'd like to join us to
ap-jobs@travelzoo.com
作为公关经理,在这一岗位上你将被挑战去突破想象思考本质,为全世界知名的品牌在复杂的市场环境下创造并执行最为先进的市场计划。在这一岗位上你将负责管理并发展Travelzoo旅游族®的品牌。你将通过创意性,融入性的活动来进一步完善并提升Travelzoo旅游族®的品牌。您需要跨部门紧密合作,确保我们拥有统一的品牌计划和行动。你将与产品团队,业务团队,市场团队一起合作,打造进军消费者市场、财经市场和行业市场的策略,并据此执行。
工作职责:
--了解用户和商家,了解他们的需求,并与公关公司开发创意性的品牌策略和计划。通过将用户、商家和Travelzoo旅游族®“魔力”结合的方式来导向品牌的增长。
--开发并操控创意计划,加强Travelzoo旅游族®的品牌,点亮我们客户和合作伙伴的灵感之光。
--协调管理跨部门团队,区域营销,产品和执行团队,以及与外部合作伙伴的市场合作机会
工作内容:
--进行调研并编辑撰写对外文稿,例如新闻稿、社论等;
--协助撰写Travelzoo旅游族®对外发言人的简报、访问稿、演讲稿等;
--通过前瞻性的渠道推广及有影响力的新闻角度能够最大化地提升公关稿的覆盖率;
--协助构建并改进高级管理层的媒体形象;
--与一个或多个类别的媒体维持良好的关系,以此增强公司的影响力,扩大覆盖范围;
--与公关机构紧密合作,确保公司的公关计划和项目有效进行。
--在重要场合为相关高级管理层提供现场媒体支援。
任职要求:
--具备5年以上的公关经验;
--出色的人际交往能力与感染力,以人为本的思维导向;
--能敏感地处理内外利益关系;
--了解本地媒体与商业模式;
--优秀的口头及书面表达能力,中英文俱佳;
--对中国文化与社区形态有深入的理解;
--对中国相关的政策与法规有合理的判断和深入的理解;
--曾任职媒体相关行业、记者或公关机构者优先。
我们提供:
有竞争力的薪酬待遇
在一个高速增长的企业中良好的国际职业发展前景
令人兴奋的快节奏工作环境
还有额外的旅游待遇!
请把个人简历发到以下邮箱,随信请附上一段简单介绍,阐明你想加入Travelzoo旅游族® 的原因。
简历请发:ap-jobs@travelzoo.com
This position will base in Shanghai.
As a PR Manager, you will step into a brand positioning where you are challenged to think beyond the obvious, creating and executing cutting-edge marketing programs for recognized brands in a complex market environment. In this role, you will be responsible for managing and growing the Travelzoo Lv You Zu brand. You will develop qualitative insights and resulting programs to strengthen and protect Travelzoo Lv You Zu brand through creative and engaging campaigns. PR Manager will work closely with the internal cross-functional team in brand management, cross-product program development to ensure that we have consistent branding plans and initiatives. You will work closely with the Producer team, Sales team, Business Development to shape the go-to-market strategy and execute on that strategy for key strategic initiatives, including consumer PR, Trade PR and corporate PR.
Responsibilities:
--Understand our users and merchants, their needs and work with the PR agency to develop innovative brand strategies and plans. Drive growth of key Travelzoo Lv You Zu consumer and merchant by connecting brand with the “magic”.
--Develop and drive creative programs that strengthen and grow Travelzoo Lv You Zu as a brand and also enlighten our customers and partners.
--Coordinate and manage cross-functional teams, regional marketing counterparts, products and executive stakeholders, along with external partners for co-marketing opportunities.
Qualities:
--Researches, writes and edits content for external use, via press releases, editorial, etc
--Creates and briefs content for delivery by Travelzoo Lv You Zu spokespeople via briefings, interviews, speeches, etc
--Proactively promotes and lands opinion leading and agenda setting coverage. Builds and enhances senior and business heads’ profiles in the media
--Maintains strong relationships with one/more categories of media to increase consultation and influence on coverage
--Works closely with the PR agency team to ensure communications plans and projects are integrated INSH
--Provide on-site media support to high-level engagements attended by relevant senior executives
Requirements:
--Over 5 years experiences in communications
--Strong interpersonal and influencing skills; people-oriented mentality;
--Ability to sensitively manage key internal and external stakeholders
--Solid understanding of the local media and commercial landscapes
--Excellent command of spoken and written Chinese (mandarin) and English
--In-depth understanding of Chinese cultures and communities
--Sound judgment and in-depth understanding of China’s policy/regulation environment
--Previous media/reporter and/or PR agency experiences are plus
We offer
Competitive salary package
Excellent international career opportunities in a high growth company
Exciting and fast paced work environment
Ask about our travel perk!
Please e-mail your resume and a brief description of why you'd like to join us to
ap-jobs@travelzoo.com
公司介绍
我们是一家高增长的全球网络媒体公司。我们 在互联网上有超过十年的出版经验, 而在全球更拥有超过 2,500 万会员。我们拥有全球25个办公室包括中国、澳洲、加拿大、法国、德国、西班牙、香港特区、台湾地区、日本、英国及美国,提供给我们的员工无限发展机会和上升空间。我们鼓励员工积极搜索更多更新的旅游信息, 并与国外的同事及客户保持紧密的联系,以推介最物超所值的旅游产品。
联系方式
- Email:ap-jobs@travelzoo.com