上海招聘

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsico.com.cn to find more career possibilities in PepsiCo China.

Role:
- This role should be a highly motivated individual with experience and a passion for designing and implementing Pepsi brand's social content strategy, creating relevant social quick strike and to take lead on community engagement and KOL management.

Accountabilities:
- Social content strategy and development;
- Holistic planning and implementation of daily content across PepsiCo owned platforms;
- Global content adaptation and leverage for local amplification;
- Proactive and creative mindset of creating disruptive social buzz;
- Ability to demonstrate why ideas are both creatively viral and also analytically doable;
- Ability to judge and prioritize for a balanced and healthy content spectrum;
- KOL management and community growth;
- Owner of KOLs from owned; earned; paid channels and establish database;
- Categorize KOLs by purposes by loyalty by incentive by content format;
- Initiate KOL engagement program;
- Leader of PepsiCo social communities and enable conversation with fans;
- Work with agencies/f freelancers for interactivities in communities. E.g. H5 games, topical buzz stirring;
- ePR monitoring and seeding;
- Discretion to identify threats and opportunities from UGC and ability to transform buzz to brand advantage;
- Take lead on ePR article seeding and clipping for internal sharing;
- Buzz listening and ROI measurement;
- Work with insight team for monthly listening report and input for POV improvised;
- Develop and execute on an effective ROI model for both retainer social agency and KOL program;
- Brand passion and "always on" mindset;
- Proactivness of content planning and eagerness to learn more;
- Community growth and KOL developments by statistic result;
- To be the social evangelist for both internal and external;
- Solid relationship with working partners and creditable management skills.

Requirements:
- Literacy in both spoken & written Chinese is a must;
- Good English in both oral and written;
- Bachelor degree or above, in Marketing is plus;
- Minimum 3 years working experience in trade marketing in multi-national company;
- Experience in dealing with e-customers is preferred;
- Good at Power Point, Excel, Photoshop;
- Great passion for new and creative trends and always being cutting edge;
- Effective communication and influencing skill;
- Open and optimistic with entrepreneurship;
- Can work under pressure.

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.
百事公司是全球食品和饮料行业的领导者，年净收入逾650亿美元，旗下品牌系列中有22个品牌的年零售额都在十亿美元以上。我们的主要业务包括桂格麦片食品、纯果乐果汁、佳得乐运动饮料、菲多利休闲食品和百事可乐饮料，以及其它数百种美味健康、全球消费者喜爱的食品及饮料产品。
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generates more than USD1 billion in annual retail sales, including Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Pepsi Light, Pepsi Max, Tropicana, Doritos, Lipton Teas, Quaker, Cheetos, 7-UP, and Mirinda, etc.
百事公司的系列产品中有22个品牌的年销售额都在10 亿美元以上。这22个品牌包括：百事可乐（Pepsi-Cola）、激浪（Mountain Dew）、佳得乐（Gatorade）、乐事（Lay's）、百事轻怡（Pepsi Light）、百事极度（Pepsi Max）、纯果乐（Tropicana）、多力多滋（Doritos）、立顿茶（Lipton Teas）、桂格麦片（Quaker Oats）、奇多（Cheetos）、七喜 （7-UP）、美年达（Mirinda）等。

For more open position information, please visit www.pepsico.com.cn
欲进一步了解百事公司职位信息，请登录集团网站：www.pepsico.com.cn