上海招聘

KEY RESPONSIBILITIES


1、Assist line manager to develop, execute and own the digital marketing strategies across China digital architecture, delivering against key business objectives.

2、Create, implement, report and analyze annual digital marketing plans and manage key digital media partner relationships to maintain and grow the optimal digital architecture across multiple media devices to maximize reach, traffic and registrations whilst ensuring meaningful and quantifiable fan recruitment, engagement and advocacy performance. Monitor digital performance against Targets / KPI and report these internally.

3、Work closely with Arsenal Media Group and London based Chinese journalist to create and implement day to day content plan. These may include using Club assets including players, coaches, legends, youth team or ladies team when available or remotely via the Club Day system. Ensure content plan and messaging remains in line with Club values.

4、 Work closely with China Fans Engagement Team to build and manage relationship with China supporters clubs to create an engaged and proactive network of supporters via digital campaigns.

5、Work closely with London based and China Membership Team to create local membership proposition and drive subscription through local digital marketing plan.

6、 Work closely with London based Retail team and China partner to enhance China retail performance through local digital marketing program.

7、 Assist line manager to provide on-ground support to first-team tour plans including event logistics and marketing support.

8、 Manage, in a cost effective manner, digital agency or suppliers on a retainer or project led basis.

9、 Manage market research to enhance customer insight and effectiveness of digital campaigns.

10、Keep abreast of industry best practice, new techniques and competitor activity in relation to digital.



MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION

Education/Qualifications/Training: Educated to degree level or equivalent

Specific Experience:

1、 Proven track record in high profile international digital agency or digital brand department on the MNC clients side in a consumer focused environment.
2、 Minimum of 3 to 5 years’ proven experience of successful planning and implementation of integrated digital marketing campaigns
3、Strong experience briefing and managing agencies and suppliers
4、Sports industry background an advantage
5、 Football fan an advantage


Abilities/Skills/Knowledge:

1、Fluent in English/Mandarin (both written and oral), excellent communication skills.
2、 Ability to ideate, plan and execute innovative digital initiatives on a limited budget, driving meaningful connection with fans in a large user base
3、 Ability to plan and carry out marketing research.
4、 Demonstrated ability to measure success with analytics
5、Hard working, enthusiastic and a self starter. Ability to work within a team and autonomous environment
6、 Excellent analytical, reporting and presentation skills.
7、Strong content/design and good writing/ proofreading skills.
8、Excellent attention to details.
9、Digital project management skills & understanding of the digital production requirements, process & tools/programs
10、 Proven agency management skills, from briefing to implementation through digital tools & activations production
11、Extensive knowledge of China digital landscape and the digital youth consumer
12、 A natural interest in the latest digital trends, techniques and best practice. Passionate about consumers insights to guide best in class digital solutions, idea and consumer journey.
13、 Good relationship with China digital portals and media.

Requirements

40 hours, 5 days a week. Ability to work some late night, weekends and public holidays as and when required.

Work address:
Beijing: Room 102-103, Block B,Shang8LI Culture and Creative Park, Chenjialin A, No.2,Balizhuang,ChaoyangDistrict,Beijing100025P.R.China
Shanghai :Room 413-415, Chuang Zhan Building, No. 928 XiKang Road, Jingan District, Shanghai 200040 P.R. China

麟动传播机构前身成立于2002年，是一家为客户提供整合营销服务的专业机构。集团主营业务包括公关宣传、互动营销、区域营销、新媒体应用技术开发等内容，旗下囊括了麟动企划、联讯公关、世纪康攀等多家专注于不同行业的专业公司。
目前在北京、上海、广州、杭州等地设有分支机构，全国员工400多人，是目前国内创意力、策略力均有独特价值的公司。
公司以“凝聚力、行动力”为核心价值，依托公司兼具营销理论与实战经验的项目团队，致力于促进客户品牌价值的提升和业务的增长，加强客户的企业竞争力。
我们为客户提供体验式的活动传播，从前期活动策划、创意设计，到现场运营、会后分析评估等一体化的专业服务。新颖的设计、精准的把握、和强大的执行力，是我们专业化的团队服务客户的根本。
成立以来，麟动一直秉承以用户需求为核心，已经与多家跨国知名企业和本地著名品牌和机构建立了良好的合作关系，涉及包括汽车、电子、医药、快消、IT、金融等诸多领域。

www.linkingmc.com

LINKING Marketing & Communication Group is a professional company that focus on experiential marketing communication. The core value of our company is “Action& Mobility”. Our project team has both marketing theory and practical experience. We are committed to promote the value of our client's brand and the business growth, to strengthen the competitiveness of enterprises . We provide our customers with the experience marketing communication, which includes pre-planning, creative design, on site operations and analysis and evaluation. The fundamentality of our professional customer services are innovative design, precision grasp, and a strong executive power. Since the establishment, we have been adhering to our user needs as the core of our service. We have established a good cooperative relationship with a number of multinational companies and leading local brands and agencies, which include the automotive, electronics, pharmaceuticals, FMCG, IT, finance and many other fields.