SEM Manager (Taiwan)
上海新网迈广告传媒有限公司
- 公司规模:150-500人
- 公司性质:民营公司
- 公司行业:广告 互联网/电子商务
职位信息
- 发布日期:2012-08-23
- 工作地点:上海
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:广告客户经理 SEO搜索引擎优化
职位描述
Mission and Role:
NIM Digital is committed to creating Search Engine Marketing & Digital Platforms programmes that deliver incremental, measurable business results for its range of MNC and locally based clients in China; Hong Kong and SE Asia markets with a purpose to expand into Taiwan.
We are passionate about hiring the best talent, using the best digital advertising management tools and practices, which feed our drive to deliver winning results for our clients.
Summary of Role:
1. Be the one of the main client contacts across some of our key clients
2. Act as a mentor or support for colleagues or internal agency folk across various accounts
3. Attend all relevant client and agency meetings to present search data, digital platform data, train where necessary and provide outstanding levels of client service to all clients in a proactive manner
4. Be the account's lead strategist by analysing campaign results and working with the key stakeholders to deliver improvements, new initiatives, increase revenue opportunities and constant value ad.
5. Develop key senior relationships with relevant media owners to help improve overall service levels
6. Up sell additional NIM Digital services - SEO / Display / Social
7. Manage all account responsibilities from Campaigns / Clients / Finance
8. Developing relationships and networking with clients and media in Taiwan
9. Design and deploy high-performing paid search campaigns
10. Perform daily compilation and analysis of data from all search engines.
11. Execute reporting, provide insights and recommendations.
12. Regularly optimize PPC campaigns through bid management, testing ad copy, and expanding keyword lists.
13. Perform on-going keyword research to further expand both our PPC and SEO
14. Provide thought leadership for campaigns based on ROI and conversion goals.
15. Monitor, evaluate and recommend new media vehicles and technologies
Key Responsibilities Detailed:
? Manage the implementing of search/ Digital platform strategies from client briefs
? Review work load and project management capabilities of less experienced team members and offer suggestions on how to improve processes and or manage the reallocation/ prioritization of work where necessary to ensure high standards are maintained
? Providing frequent progress/ contact reports regarding search & Platform marketing efforts and performance metrics to clients and or internal teams
? Ensuring that all projects are meeting client goals/ expectations and quality levels are hitting deadlines and that results are being incorporated into new activity bookings
? Add additional value to all projects by innovative thought and suggestion on client future projects
? Assume top level responsibility for specific client budgets including monthly forecasting of spend and ensuring that accounts remain profitable to the business.
? Oversee the management of campaign activity and ensure it is delivered to a consistently high standard and is cost effective
? Proactively investigate agency, client and supply-side campaign issues (troubleshoot) and source best-practice resolutions in timely fashion
? Ensure search is not working in isolation of other media activities
? Oversee bid management strategies being deployed for your clients
? Be in regular contact with media vendors to ensure client campaigns are effectively managed, serviced and set up
? Take ownership and pride in each campaign to provide clients with market-leading service
? Support wider NIM team with regular contributions to best practices and industry developments - keeping up to date with SEM developments
? Provide NIM clients with outstanding customer service
Essential attributes of successful candidate:
? Min 3 years Search and other Digital Platform experience.
? Proficient in use of Search technology i.e. Dart, Kenshoo, Marin & understanding of Ad
Serving.(Needs to do Marin/ Kenshoo Training)
? Basic practical and theoretical knowledge of Analytics tools i.e. Google Analytics, Omniture, Core Metrics, Webtrends etc
? Excellent Client Management skills with a proven track record of working with senior clients
? Strong communication and presentation skills
? Organised, detail focused and meticulous by nature
? Excellent time management and problem solving skills
? Can manage numerous projects concurrently and consistently to deliver high-quality work to timescale (works well under pressure and to short deadlines)
? A high degree of numeracy and literacy are essential, given the reporting and client financial investment aspects of the role as well as the copywriting, research and presenting aspects
? Strong analytical skills a bonus
? Ability to build and maintain strong working relationships
? Team player working with multiple levels of management and peers
? Good self-esteem, confidence and strength of character - ability to be assertive without being aggressive
? Quick to learn, and keen to develop within an expanding sector
? Advanced understanding of the internet market and its current role in media consumption
NIM Digital is committed to creating Search Engine Marketing & Digital Platforms programmes that deliver incremental, measurable business results for its range of MNC and locally based clients in China; Hong Kong and SE Asia markets with a purpose to expand into Taiwan.
We are passionate about hiring the best talent, using the best digital advertising management tools and practices, which feed our drive to deliver winning results for our clients.
Summary of Role:
1. Be the one of the main client contacts across some of our key clients
2. Act as a mentor or support for colleagues or internal agency folk across various accounts
3. Attend all relevant client and agency meetings to present search data, digital platform data, train where necessary and provide outstanding levels of client service to all clients in a proactive manner
4. Be the account's lead strategist by analysing campaign results and working with the key stakeholders to deliver improvements, new initiatives, increase revenue opportunities and constant value ad.
5. Develop key senior relationships with relevant media owners to help improve overall service levels
6. Up sell additional NIM Digital services - SEO / Display / Social
7. Manage all account responsibilities from Campaigns / Clients / Finance
8. Developing relationships and networking with clients and media in Taiwan
9. Design and deploy high-performing paid search campaigns
10. Perform daily compilation and analysis of data from all search engines.
11. Execute reporting, provide insights and recommendations.
12. Regularly optimize PPC campaigns through bid management, testing ad copy, and expanding keyword lists.
13. Perform on-going keyword research to further expand both our PPC and SEO
14. Provide thought leadership for campaigns based on ROI and conversion goals.
15. Monitor, evaluate and recommend new media vehicles and technologies
Key Responsibilities Detailed:
? Manage the implementing of search/ Digital platform strategies from client briefs
? Review work load and project management capabilities of less experienced team members and offer suggestions on how to improve processes and or manage the reallocation/ prioritization of work where necessary to ensure high standards are maintained
? Providing frequent progress/ contact reports regarding search & Platform marketing efforts and performance metrics to clients and or internal teams
? Ensuring that all projects are meeting client goals/ expectations and quality levels are hitting deadlines and that results are being incorporated into new activity bookings
? Add additional value to all projects by innovative thought and suggestion on client future projects
? Assume top level responsibility for specific client budgets including monthly forecasting of spend and ensuring that accounts remain profitable to the business.
? Oversee the management of campaign activity and ensure it is delivered to a consistently high standard and is cost effective
? Proactively investigate agency, client and supply-side campaign issues (troubleshoot) and source best-practice resolutions in timely fashion
? Ensure search is not working in isolation of other media activities
? Oversee bid management strategies being deployed for your clients
? Be in regular contact with media vendors to ensure client campaigns are effectively managed, serviced and set up
? Take ownership and pride in each campaign to provide clients with market-leading service
? Support wider NIM team with regular contributions to best practices and industry developments - keeping up to date with SEM developments
? Provide NIM clients with outstanding customer service
Essential attributes of successful candidate:
? Min 3 years Search and other Digital Platform experience.
? Proficient in use of Search technology i.e. Dart, Kenshoo, Marin & understanding of Ad
Serving.(Needs to do Marin/ Kenshoo Training)
? Basic practical and theoretical knowledge of Analytics tools i.e. Google Analytics, Omniture, Core Metrics, Webtrends etc
? Excellent Client Management skills with a proven track record of working with senior clients
? Strong communication and presentation skills
? Organised, detail focused and meticulous by nature
? Excellent time management and problem solving skills
? Can manage numerous projects concurrently and consistently to deliver high-quality work to timescale (works well under pressure and to short deadlines)
? A high degree of numeracy and literacy are essential, given the reporting and client financial investment aspects of the role as well as the copywriting, research and presenting aspects
? Strong analytical skills a bonus
? Ability to build and maintain strong working relationships
? Team player working with multiple levels of management and peers
? Good self-esteem, confidence and strength of character - ability to be assertive without being aggressive
? Quick to learn, and keen to develop within an expanding sector
? Advanced understanding of the internet market and its current role in media consumption
公司介绍
网迈广告(NIM DIGITAL)是一家在中国为广告主提供数字整合营销解决方案的广告和媒介代理公司,是宏盟媒体集团(OMG)独立的数字营销服务商。
网迈在为客户提供一站式服务的同时,成为客户的价值合作伙伴。我们极富创造力的团队在营销理念、模型、方法和执行层面上覆盖互联网和移动互联网,研究客户和消费者的沟通关系,运用灵活的策略,有感染力的创意,丰富的媒介组合,注重社会化媒体,搜索引擎,视频,移动终端以及电子商务的整合营销。
网迈广告成立于2004年,总部设在上海,在北京和广州设有分支机构。有超过260位专业员工为客户提供高效服务。多年的实践和积累使网迈在数字品牌营销和效果营销表现杰出,获得了诸多殊荣。在亚太区Media Awards、艾菲奖和金投赏等亚洲和国内最具影响力的评选中获得金奖,为客户创造价值并得到客户的广泛认可。网迈广告的客户来自于全球和国内一线品牌,J&J, Castrol, MacDonald’s, Dumex, Accor, CPIC, ANTA, OPPO, Ctrip, Alibaba等。在服务过程中,网迈与客户建立起相互信赖和相互成长的关系,帮助客户品牌和销售在中国持续上升。
2012年网迈广告正式加入全球领先的营销和企业传播的整合营销集团,宏盟媒体集团(OMG)。网迈广告将帮助宏盟媒体集团扩展其数字营销领域的专业性,凭借合并后双方业务的媒介承揽总额,客户将受益于增加的业务服务范围和媒体购买量,从而提升其数字营销领域的能力和综合实力。
投递邮箱:hr@nimdigital.com
网迈在为客户提供一站式服务的同时,成为客户的价值合作伙伴。我们极富创造力的团队在营销理念、模型、方法和执行层面上覆盖互联网和移动互联网,研究客户和消费者的沟通关系,运用灵活的策略,有感染力的创意,丰富的媒介组合,注重社会化媒体,搜索引擎,视频,移动终端以及电子商务的整合营销。
网迈广告成立于2004年,总部设在上海,在北京和广州设有分支机构。有超过260位专业员工为客户提供高效服务。多年的实践和积累使网迈在数字品牌营销和效果营销表现杰出,获得了诸多殊荣。在亚太区Media Awards、艾菲奖和金投赏等亚洲和国内最具影响力的评选中获得金奖,为客户创造价值并得到客户的广泛认可。网迈广告的客户来自于全球和国内一线品牌,J&J, Castrol, MacDonald’s, Dumex, Accor, CPIC, ANTA, OPPO, Ctrip, Alibaba等。在服务过程中,网迈与客户建立起相互信赖和相互成长的关系,帮助客户品牌和销售在中国持续上升。
2012年网迈广告正式加入全球领先的营销和企业传播的整合营销集团,宏盟媒体集团(OMG)。网迈广告将帮助宏盟媒体集团扩展其数字营销领域的专业性,凭借合并后双方业务的媒介承揽总额,客户将受益于增加的业务服务范围和媒体购买量,从而提升其数字营销领域的能力和综合实力。
投递邮箱:hr@nimdigital.com
联系方式
- Email:hr@nimdigital.com
- 公司地址:上班地址:上海市南京西路1788号国际中心11楼