上海招聘

Brand Management:
* Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
* Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
* Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
* Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
* Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
* Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
* Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
* Establishing performance specifications, cost and price parameters, market applications and sales estimates.
* Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
* Managing the status of projects, product testing and the evaluation of external agencies.

Ecommerce Management:
* The Director of eCommerce is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies
* Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives
* Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
* Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
* Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
* Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
* Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects
* Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
* Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
* Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
职位要求
5-8 years working experience.
successful experience in high-ends ladies apparel e-com or branding.
good command English both in oral and write.

上海澜哲投资管理公司是一家专注于电子商务行业的咨询服务机构。由国内电商领域知名的分析师和战略顾问联合创办，旗下汇集了电子商务运营、战略规划、组织架构、供应链管理、市场营销等领域的资深专家，咨询团队拥有丰富的实战经验和理论知识，旨在为B2C、O2O、互联网金融、淘宝业态和代运营等行业提供专业咨询服务，协助客户提高运营效率和盈利能力，澜哲咨询在传统品牌和零售渠道的电商化中具有丰富的实战经验。
    上海澜哲的咨询客户来自国内各领域的知名公司，为咨询顾问提供广阔的发展舞台。