Senior Digital Planner / Account Director
智威汤逊--中乔广告有限公司上海分公司
- 公司规模：150-500人
- 公司性质：合资(非欧美)
- 公司行业：广告
职位信息
- 发布日期：2012-08-08
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：企业策划人员 广告客户总监/副总监
职位描述
Description:
We are looking for an experienced digital marketer who understands how to plan campaigns to reach & engage targeted online audiences in order to help brands build fan communities, & drive desired actions such as product trial or sales. Reporting to the Director of Digital Strategy, your keen social observation skills, will be matched with strong empathy & intuition for finding consumer insights in media data. You will be responsible for media planning & forecasting KPIs for each campaign, and once the campaign launches you will be responsible for the optimization of media & creative to reach those KPIs. Understanding of direct marketing principles and how to apply them to online grass roots marketing is key. You will also manage external vendors to generate online word of mouth and build online communities, ensuring a high standard of copywriting & PR ethics.
Responsibilities:
- Data mining & online research to produce consumer insights that inform the campaign plan
- Work with the Director of Digital Strategy & junior digital planners to develop and execute online brand promotions designed to maximize online word of mouth & brand engagement.
- Help establish performance metrics and tracking to measure campaign results.
- On a daily basis, identify and assess campaign performance. On a weekly basis, produce campaign performance reports, with recommendations on how to optimize the activation idea, brand messaging, or media placement, in order to meet the KPI's.
- Manage online communities for brands, including content planning, SNS brand page & weibo updating
Skills:
- 5+ years of relevant experience planning online campaigns & social media promotions.
- Know how to effectively deploy digital media channels and creative techniques to profitably acquire and retain brand fans.
- Able to produce accurate, easy to understand, campaign performance reports in Microsoft Excel & Powerpoint.
- Ability to effectively analyze & explain campaign performance metrics and recommend how to optimize to reach the KPIs
- Strong copywriting and verbal communication skills
- Ability to handle multiple tasks simultaneously. Willing to help out on all levels of execution.
- Passion for social media marketing demonstrated in active use of SNS, BBS, blogs & mobile APPs.
We are looking for an experienced digital marketer who understands how to plan campaigns to reach & engage targeted online audiences in order to help brands build fan communities, & drive desired actions such as product trial or sales. Reporting to the Director of Digital Strategy, your keen social observation skills, will be matched with strong empathy & intuition for finding consumer insights in media data. You will be responsible for media planning & forecasting KPIs for each campaign, and once the campaign launches you will be responsible for the optimization of media & creative to reach those KPIs. Understanding of direct marketing principles and how to apply them to online grass roots marketing is key. You will also manage external vendors to generate online word of mouth and build online communities, ensuring a high standard of copywriting & PR ethics.
Responsibilities:
- Data mining & online research to produce consumer insights that inform the campaign plan
- Work with the Director of Digital Strategy & junior digital planners to develop and execute online brand promotions designed to maximize online word of mouth & brand engagement.
- Help establish performance metrics and tracking to measure campaign results.
- On a daily basis, identify and assess campaign performance. On a weekly basis, produce campaign performance reports, with recommendations on how to optimize the activation idea, brand messaging, or media placement, in order to meet the KPI's.
- Manage online communities for brands, including content planning, SNS brand page & weibo updating
Skills:
- 5+ years of relevant experience planning online campaigns & social media promotions.
- Know how to effectively deploy digital media channels and creative techniques to profitably acquire and retain brand fans.
- Able to produce accurate, easy to understand, campaign performance reports in Microsoft Excel & Powerpoint.
- Ability to effectively analyze & explain campaign performance metrics and recommend how to optimize to reach the KPIs
- Strong copywriting and verbal communication skills
- Ability to handle multiple tasks simultaneously. Willing to help out on all levels of execution.
- Passion for social media marketing demonstrated in active use of SNS, BBS, blogs & mobile APPs.
公司介绍
About Wunderman Thompson
Wunderman Thompson is a creative, data and technology agency, setting the standard for marketing, communications and business innovation.
We provide the inspiration for you to grow crossing creative, data, e-commerce, consulting and technology.
We established in New York and bring together over 20,000 talents of creatives, analysts, strategists, customer experience designers and business consultants across 90 global markets.
Our Services:
Brand Communications, Commerce, Consulting, CRM, CX, Data, Health, Mobile, Production & Studios, Technology
Wunderman Thompson is a creative, data and technology agency, setting the standard for marketing, communications and business innovation.
We provide the inspiration for you to grow crossing creative, data, e-commerce, consulting and technology.
We established in New York and bring together over 20,000 talents of creatives, analysts, strategists, customer experience designers and business consultants across 90 global markets.
Our Services:
Brand Communications, Commerce, Consulting, CRM, CX, Data, Health, Mobile, Production & Studios, Technology
联系方式
- 公司地址：地址：span上海市恒丰路399号达邦协作广场26楼