National Trade Marketing Manager
惟妙坊(上海)贸易有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:批发/零售 贸易/进出口
职位信息
- 发布日期:2015-03-11
- 工作地点:上海-虹口区
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:市场通路经理/主管
职位描述
? In conjunction with the marketing functions, help implement relevant strategies, advertising, promotion and merchandising activities.
? Build a trade marketing strategy with targeted activations by channel/store addressing specific consumer and shopper growth levers.
? Become a valued partner in a cross-functional team as the solution provider for the sales and brand teams with adherence to set rules from the channel/store strategy perspective.
? Work as part of a cross-functional team together with region sales teams and brands marketing teams to ensure optimized brand and customer plans in line with category strategies.
? Implement region development strategies and in-store presence programs in dmpp with both quantity and quality
? Conducts regular business analysis to determine the status of regions, identify potential problems and ensure aligned KPI delivering.
? Deliver with execution excellence in the field for all Headquarter planned sales and marketing programs in defined stores/customers.
? Lead the tracking of category dynamics and competition intelligence
? Deliver effective management of expenses in the regions.
? Furnishes and participates most important accounts contract negotiation or business .
? Take on ad hoc projects as and when required.
? Build a trade marketing strategy with targeted activations by channel/store addressing specific consumer and shopper growth levers.
? Become a valued partner in a cross-functional team as the solution provider for the sales and brand teams with adherence to set rules from the channel/store strategy perspective.
? Work as part of a cross-functional team together with region sales teams and brands marketing teams to ensure optimized brand and customer plans in line with category strategies.
? Implement region development strategies and in-store presence programs in dmpp with both quantity and quality
? Conducts regular business analysis to determine the status of regions, identify potential problems and ensure aligned KPI delivering.
? Deliver with execution excellence in the field for all Headquarter planned sales and marketing programs in defined stores/customers.
? Lead the tracking of category dynamics and competition intelligence
? Deliver effective management of expenses in the regions.
? Furnishes and participates most important accounts contract negotiation or business .
? Take on ad hoc projects as and when required.
公司介绍
WMF is the leading German brand for cutlery, cookware, knives and commercial coffee machines.
WMF has a global turnover of 800 Mio Euro and 5900 employees. Since 1853, only WMF makes cooking, eating and drinking an experience. The products are characterized by continuous innovations and trend-setting designs combined with outstanding quality. These features make WMF the market leader in cutlery and cookware in Germany as well as an established premium brand worldwide.
WMF has a global turnover of 800 Mio Euro and 5900 employees. Since 1853, only WMF makes cooking, eating and drinking an experience. The products are characterized by continuous innovations and trend-setting designs combined with outstanding quality. These features make WMF the market leader in cutlery and cookware in Germany as well as an established premium brand worldwide.
联系方式
- 公司地址:虹口区四川北路1318号盛邦国际大厦1103室
- 邮政编码:200080
- 联系人:Shelly Zheng