上海 [切换城市] 上海招聘上海互联网/电子商务/网游招聘上海网络工程师招聘

数字媒体营销经理 - Digital Marketing Manager

上海逸嘉广告有限公司

  • 公司规模:少于50人
  • 公司性质:民营公司
  • 公司行业:广告

职位信息

  • 发布日期:2015-05-17
  • 工作地点:上海-长宁区
  • 招聘人数:1
  • 工作经验:2年
  • 学历要求:本科
  • 语言要求:英语良好
  • 职位月薪:面议
  • 职位类别:网络工程师  

职位描述

数字媒体营销经理

主要工作:
1. 实施、跟踪所有渠道,并优化数字营销传播,包括理论和战术的电子邮件营销活动,触发通讯,聊天,网站,视频和销售支持材料
2. 管理网站内容,包括:透视分析,最新新闻,社会整合和横幅创作。计划和执行SEO和PPC
3. 计划,执行及评估所有eCRM的基础活动和数据
4. 制定,实施和维护社交媒体
5. 有良好的辨识发展趋势和见解
6. 全数字营销活动绩效评估,并对(ROI和KPI)作评估
7. 有管理其他机构和供应商的技能和经验

技能和经验:

1. 2年数字媒体营销经验
2. 数字媒体代理机构管理经验
3. 使用HTML和PS图象处理软件经验
4. 最好有有使用分析工具包括Google和Limus的经验
5. 使用电子邮件传递工具的经验(例如dotmailer)和线上CMS工具的经验
6. 良好的职业道德,工作主动性以及有实现预定的战略能力

该职位工作地点为上海,面议。

有以上经验的,请将发送简历至jobrecruit@itotalmedia.com。

This is Digital Marketing Manager role based in Shanghai, it will allow you to take the next step in your career. You'll be supporting the Head of Marketing and using your digital skills to optimize digital marketing communications across all channels.

The Role:

1.Implement, track and optimize digital marketing communications across all channels, including eCRM and tactical email campaigns, trigger communications, live chat, websites, video and sales support materials
2.Manage the website content including insight, latest news, social integration and banner creation. Plan and execute SEO and PPC campaigns
3.Plan, execute and measure all eCRM-based activity and data
4.Develop, implement and maintain social media presence
5.Indentify trends and insights, and optimize spend and performance based on the insights
6.Measure and report performance on all digital marketing activity, and assess against objectives (ROI and KPIs) 7.Management of agencies and other suppliers

Skill and Experience:

1. 2 years B2C digital marketing experience
2. Experience of digital agency management
3. Experience of using HTML and photoshop
4. Experience of analytical tools including Google Analytics and Limus would be beneficial but not essential
5. Experience of using email delivery tool (e.g. dotmailer) and online CMS tools
6. Strong work ethic with ability to work from initiative as well as implementing pre-defined strategies

This is a great opportunity for an ambitious digital marketing manager who wants to help this business move forward digitally.

The role is based in Shanghai

Candidates with the above experience and knowledgeable in both spoken and written Mandarin please send in your resume to jobrecruit@itotalmedia.com.

公司介绍

Media Portal Ltd. is a dynamic, professional and results oriented PR Event and media services provider with offices in Hongkong, Beijing, Shanghai and Guangzhou.
In line with our expansion plans and increased customers' activities, we have an ambitious business growth program within the Asia Pacific cities. We are currently seeking experienced service and results oriented industry professional to join our team to serve our clienteles from multinational corporations in Shanghai.

We offer top salaries and excellent prospects to the right candidates. Only qualified candidates should apply.

Please send your full resume with expected salary and position applied for to the Personnel Department. Any applications that don't follow the specific guidelines in this advertisement will not be considered.
Personal data collected will be used for recruitment purpose only.

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