Marketing Supervisor (New Channel)
丝涟床具（上海）有限公司
- 公司规模：50-150人
- 公司性质：外资(非欧美)
- 公司行业：家具/家电/工艺品/玩具/珠宝
职位信息
- 发布日期：2015-05-24
- 工作地点：上海
- 招聘人数：1
- 学历要求：本科
- 语言要求：英语良好
- 职位月薪：面议
- 职位类别：电子商务经理/主管 电子商务总监
职位描述
Job Summary:
- E-Commerce platform set up and operation
1.Set up Tmall store and store in other channels
2.Maintain store image by updating store design, product display, etc. to optimize user visual experience
3.Initiate and plan store promotion calendar, develop promotion package and improve item description to increase conversion rate
4.Work with agency to get Marketing resources from Tmall, e.g. SEO on Taobao and Tmall platform to increase store daily traffic
5.Conduct data research and competitor analysis to improve store operation
6.Summarize order information to allocate to different regions
- Other new channel
1.TV shopping
2.Catalogue
- SEO/SEM/BBS
1.Work with agency closely to plan and execute SEO & SEM
2.Increase brand awareness on target BBS
3.Public opinion monitoring and competitor information collecting on digital platforms
Key Outcomes:
1. Accomplish company e-commerce channel target
2. Increase brand awareness and keep brand reputation online
3. Bring more traffic to e-stores and official website
Qualifications:
1.3 years or above in E-commerce, international company
2.College degree
3.A strong entrepreneurial spirit, innovative problem-solving skills and good communication skills as well as presentation skills
4.Self-motivated and detail-oriented , able to work independently
5.Fluent in English, oral and written
6.Well skilled in MS-Office(Word, Excel, PowerPoint)
- E-Commerce platform set up and operation
1.Set up Tmall store and store in other channels
2.Maintain store image by updating store design, product display, etc. to optimize user visual experience
3.Initiate and plan store promotion calendar, develop promotion package and improve item description to increase conversion rate
4.Work with agency to get Marketing resources from Tmall, e.g. SEO on Taobao and Tmall platform to increase store daily traffic
5.Conduct data research and competitor analysis to improve store operation
6.Summarize order information to allocate to different regions
- Other new channel
1.TV shopping
2.Catalogue
- SEO/SEM/BBS
1.Work with agency closely to plan and execute SEO & SEM
2.Increase brand awareness on target BBS
3.Public opinion monitoring and competitor information collecting on digital platforms
Key Outcomes:
1. Accomplish company e-commerce channel target
2. Increase brand awareness and keep brand reputation online
3. Bring more traffic to e-stores and official website
Qualifications:
1.3 years or above in E-commerce, international company
2.College degree
3.A strong entrepreneurial spirit, innovative problem-solving skills and good communication skills as well as presentation skills
4.Self-motivated and detail-oriented , able to work independently
5.Fluent in English, oral and written
6.Well skilled in MS-Office(Word, Excel, PowerPoint)
公司介绍
作为全球最大床垫制造商，丝涟已连续30余年稳坐全球床垫业销量冠军宝座。每晚为超过全球1亿的用户带去优质睡眠体验。与多位美国顶尖骨科矫形外科专家的合作研发，保证了使用者每晚优质睡眠，在品牌创立的100多年来始终为顾客提供承托力，舒适度和耐用性的和谐。毫无疑问，每一张丝涟床垫都能给您带来最严格标准的睡眠享受。
丝涟拥有全世界最具规模和最先进的研发中心和产品测试实验室，并在全球床垫制造商中，投入最庞大的资源及财力，研究人体睡眠和开发改良产品。
研发中心和测试实验室内配备最先进的科学仪器及设备，其中包括：
1.移动捕捉技术用于检测骨对线和不同角度的承托
2.压力测绘设备用于确保产品指标完全符合骨科矫形外科咨询委员会制定的压力释放标准
3.冲击测试模拟80公斤人体压力，测试部件的抗冲击能力
4.滚压测试模拟10年床垫使用的高度损耗——110公斤的滚轮10万次来回滚动，测试床垫的持久承托力
几十年来日复一日的持续研发，使得丝涟获得了巨大的成功和全世界的青睐。不断的创新和研发正是丝涟成为全球第一床垫制造商和全球顶级酒店床垫供应商的秘诀，也是丝涟不断提升自身价值和无可挑剔品质的源泉。
丝涟在全美消费者知名度位列床垫品牌第一，高达90%（2007美国权威家用品刊物HFN床垫品牌调查），位列家用品品牌第九（2009美国权威家用品刊物HFN家用品排行榜），二度被美国财富杂志评选为“全美最令人羡慕的品牌公司”之一。
丝涟拥有全世界最具规模和最先进的研发中心和产品测试实验室，并在全球床垫制造商中，投入最庞大的资源及财力，研究人体睡眠和开发改良产品。
研发中心和测试实验室内配备最先进的科学仪器及设备，其中包括：
1.移动捕捉技术用于检测骨对线和不同角度的承托
2.压力测绘设备用于确保产品指标完全符合骨科矫形外科咨询委员会制定的压力释放标准
3.冲击测试模拟80公斤人体压力，测试部件的抗冲击能力
4.滚压测试模拟10年床垫使用的高度损耗——110公斤的滚轮10万次来回滚动，测试床垫的持久承托力
几十年来日复一日的持续研发，使得丝涟获得了巨大的成功和全世界的青睐。不断的创新和研发正是丝涟成为全球第一床垫制造商和全球顶级酒店床垫供应商的秘诀，也是丝涟不断提升自身价值和无可挑剔品质的源泉。
丝涟在全美消费者知名度位列床垫品牌第一，高达90%（2007美国权威家用品刊物HFN床垫品牌调查），位列家用品品牌第九（2009美国权威家用品刊物HFN家用品排行榜），二度被美国财富杂志评选为“全美最令人羡慕的品牌公司”之一。