上海招聘

AKQA Senior Analysts play an integral role in delivering online advertising campaign insights to clients by working alongside the Media, Creative and Development teams to provide client tracking reports, post-campaign analysis and reconciliation, stewardship and general maintenance of interactive advertising campaigns. This position holds significant strategic value to our teams and our clients and requires not only a quantitative data analysis skill set but also strong communication skills.

RESPONSIBILITES:
? Aggregates data for interactive advertising campaigns, presents findings in designated templates and prepares preliminary performance evaluations and recommendations for media optimization.
? Analyze performance metrics and evaluate using historical and industry-vertical benchmarks, creative optimization, pacing against delivery, rich media performance
? Guide clients in defining measurement strategy, vision and infrastructure requirements to support business and measurement objectives and improve client decision-making.
? Promote analytics as a critical component of projects both internally and externally with clients.
? Lead and manage a team of analysts, providing leadership/mentorship and direction on all aspects of client deliverables including preparation, management of project budgets and resource allocation.
? Use and understanding of enterprise web analytic systems (Omniture, Google Analytics, WebTrends, Coremetrics, Radian6, Matlab) and corresponding advertising systems (DART/DoubleClick, Atlas, Mediaplex) including statistics/database software such as (SPSS, SAS, SQL, Matlab)
? Advanced use of Excel (pivot tables, charts and graphs, macros, formulas and functions (LOOKUPS), filtering), SQL and Access.
? Maintains reporting schedules for weekly and bi-weekly dashboards and post mortem decks as well as prompt and accurate responses to ad-hoc client requests.

AKQA is an independent, ideas-led agency and we work with the world’s leading consumer brands.

We have offices in London, Amsterdam, New York, Washington DC, San Francisco and Shanghai and are one of the world’s most rewarded creative agencies. AKQA has been named Revolution magazine’s Agency of the Decade; AdAge Digital Agency of the Year; AdWeek Digital Agency of the Year and Fast Company’s Top 50 World’s Most Innovative Companies.

Our people are core to the work we produce for our clients and contribute to a culture which fosters innovation, service, quality and thought in everything we do. We reward them by providing an inspirational working environment, opportunities to move between departments and international offices, excellent remuneration and an industry leading training and development programme - AKQA Academy.

The future inspires us. We work to inspire.

www.akqa.com