Marketing & Communications Manager, Shanghai
莱坊房地产经纪(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:中介服务 专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2015-02-25
- 工作地点:上海-静安区
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理 公关主管
职位描述
Responsibilities
? Ensuring brand consistency with the local business and effective use of KF material
? Co-ordinate and implement up to date guidelines, tips & tricks and marketing manuals
? Co-ordinate the implementation of brand awareness campaigns
? Ensure the implementation of all corporate templates (Stationery, advertising, brochure, capability collateral, signage)
? Co-ordinate global / regional magazines bookings (Private View, International View, Preview)
? Work with AP marketing teams on global and regional publication translation and print projects
? Work with GC Marketing Manager and Local heads to ensure effective distribution strategy is implemented.
? Co-ordinate all Shanghai internal and corporate events (Budget, Strategy, Venue selection, AV requirements)
? Co-ordinate regional Research events, e.g. Wealth Report, Press conference (Venue selection, AV requirements)
? Assist with co-ordination of regional co-branded / co-hosted events (IPM)
? Formulate budgets and guest lists and coordinate event logistics
? Co-ordinate with creative team all support collateral
? Promoting and developing Websites, search engines & apps
? Training local business on corporate website use
? Co-ordinate translation of English information on Chinese site
? Monitor search engines to ensure effective use, translation and quality
? Drive and implement the global / regional / GC PR strategy
? Work closely with the Shanghai Research Director with preparation of news-worthy, forward thinking articles
? Work with Research to leverage global/regional articles from a local perspective
? Develop relationships with our list of key Shanghai journalists
? Monitor the effectiveness of articles & share of voice
? Prepare monthly report for Research & Marketing manager and Managing Director
? Translate and circulate global / regional KF articles to Shanghai business
? Content creation for any GC or regional service line newsletters (Residential & Commercial)
? Content preparation for local “product launches”
? Update content / USP’s in local pitching templates
? Co-ordinate local articles for Global life (intranet)
? Co-ordinate Shanghai advertising campaigns
? Support the service lines with internal communication
? Support the service line heads with website, search engine content and Global life content and updates
? Support the service line heads with creation of content and editing of pitching material
? Work with creative services to implement quarterly service line client blast
? Ensure service line support collateral is updated quarterly e.g. Track records, case studies are circulated to the teams in a timely manner.
? Ensure client contacts are collated on client database system (EMM)
___________________________________________________________________________________________
Professional experience and personal skills profile
Qualifications/Education Required.
Degree educated
Professional Experience
Five years relevant marketing experience with international brand
Personal Skills Profile
Fluent in English (Essential) and Mandarin (Advantageous)
Proficient computer literacy skills
Detail orientated; work methodically and open to feedback
Demonstrated tenacity/persistence, curiosity, sense of urgency, and creativity
Demonstrated ability to work well independently and in teams
? Ensuring brand consistency with the local business and effective use of KF material
? Co-ordinate and implement up to date guidelines, tips & tricks and marketing manuals
? Co-ordinate the implementation of brand awareness campaigns
? Ensure the implementation of all corporate templates (Stationery, advertising, brochure, capability collateral, signage)
? Co-ordinate global / regional magazines bookings (Private View, International View, Preview)
? Work with AP marketing teams on global and regional publication translation and print projects
? Work with GC Marketing Manager and Local heads to ensure effective distribution strategy is implemented.
? Co-ordinate all Shanghai internal and corporate events (Budget, Strategy, Venue selection, AV requirements)
? Co-ordinate regional Research events, e.g. Wealth Report, Press conference (Venue selection, AV requirements)
? Assist with co-ordination of regional co-branded / co-hosted events (IPM)
? Formulate budgets and guest lists and coordinate event logistics
? Co-ordinate with creative team all support collateral
? Promoting and developing Websites, search engines & apps
? Training local business on corporate website use
? Co-ordinate translation of English information on Chinese site
? Monitor search engines to ensure effective use, translation and quality
? Drive and implement the global / regional / GC PR strategy
? Work closely with the Shanghai Research Director with preparation of news-worthy, forward thinking articles
? Work with Research to leverage global/regional articles from a local perspective
? Develop relationships with our list of key Shanghai journalists
? Monitor the effectiveness of articles & share of voice
? Prepare monthly report for Research & Marketing manager and Managing Director
? Translate and circulate global / regional KF articles to Shanghai business
? Content creation for any GC or regional service line newsletters (Residential & Commercial)
? Content preparation for local “product launches”
? Update content / USP’s in local pitching templates
? Co-ordinate local articles for Global life (intranet)
? Co-ordinate Shanghai advertising campaigns
? Support the service lines with internal communication
? Support the service line heads with website, search engine content and Global life content and updates
? Support the service line heads with creation of content and editing of pitching material
? Work with creative services to implement quarterly service line client blast
? Ensure service line support collateral is updated quarterly e.g. Track records, case studies are circulated to the teams in a timely manner.
? Ensure client contacts are collated on client database system (EMM)
___________________________________________________________________________________________
Professional experience and personal skills profile
Qualifications/Education Required.
Degree educated
Professional Experience
Five years relevant marketing experience with international brand
Personal Skills Profile
Fluent in English (Essential) and Mandarin (Advantageous)
Proficient computer literacy skills
Detail orientated; work methodically and open to feedback
Demonstrated tenacity/persistence, curiosity, sense of urgency, and creativity
Demonstrated ability to work well independently and in teams
公司介绍
莱坊是全球领先的私营房地产顾问服务公司。莱坊透过以纽约为基地的地产公司Newmark Knight Frank的伙伴关系,在全球六大洲38个国家设有逾196个办事处。集团聘有超过6,770名专业人士,每年管理总值逾7,000亿美元(近3,550亿英镑)的商业、农业及住宅物业,并向各大业主、买家、发展商、投资者及企业客户提供专业建议。
莱坊在大中华房地产市场基础深厚,在香港、北京、上海、广州及澳门均设有办事处,能为客户在多元化的房地产相关服务上,提供优质的专业建议及解决方案。查询详情请浏览www.knightfrank.com。
Knight Frank LLP is the leading independent global property consultancy. Headquartered in London, Knight Frank and its New York-based global partner, Newmark Knight Frank, operate from 196 offices, in 38 countries, across six continents. More than 6,770 professionals handle in excess of US USD 700 billion (almost GBP355 billion) worth of commercial, agricultural and residential real estate annually, advising clients ranging from individual owners and buyers to major developers, investors and corporate tenants.
Knight Frank has a strong presence in the Greater China property markets, with offices in Hong Kong, Beijing, Shanghai, Guangzhou and Macau, offering high quality professional advice and solutions across a comprehensive portfolio of property services. For further information about the Company, please visit www.knightfrank.com.
莱坊在大中华房地产市场基础深厚,在香港、北京、上海、广州及澳门均设有办事处,能为客户在多元化的房地产相关服务上,提供优质的专业建议及解决方案。查询详情请浏览www.knightfrank.com。
Knight Frank LLP is the leading independent global property consultancy. Headquartered in London, Knight Frank and its New York-based global partner, Newmark Knight Frank, operate from 196 offices, in 38 countries, across six continents. More than 6,770 professionals handle in excess of US USD 700 billion (almost GBP355 billion) worth of commercial, agricultural and residential real estate annually, advising clients ranging from individual owners and buyers to major developers, investors and corporate tenants.
Knight Frank has a strong presence in the Greater China property markets, with offices in Hong Kong, Beijing, Shanghai, Guangzhou and Macau, offering high quality professional advice and solutions across a comprehensive portfolio of property services. For further information about the Company, please visit www.knightfrank.com.
联系方式
- 公司网站:http://www.knightfrank.com
- Email:sh.hrdept@cn.knightfrank.com
- 公司地址:上海市静安区南京西路1788号1705-06室
- 邮政编码:200040