上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌经理招聘

Product Marketing Manager(PCR)

佳通轮胎(中国)投资有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2015-03-06
  • 工作地点:上海-长宁区
  • 招聘人数:1
  • 职位月薪:面议
  • 职位类别:产品/品牌经理  

职位描述

Purpose of Position
Responsible for the organization and execution of the PCR Product Plans to support International Sales business objectives and market requirements; The work scope are:
1. Conduct market requirement analysis, and validate and clarify customer requirements on product, and develop business plan for new product opportunity.
2. Develop, organize and maintain regional and global product plan, product roadmap, and product portfolio;
3. New product development: Cooperate with R&D to develop new product and ensure that the new product compliant with market requirement.
4. Plan the TM plan of new projects, together with R&D and Factory industrialization team and ensure timely launch of the new product.
5. New product launch: Develop product launch plan and implementation.
6. Existing product lifecycle maintenance; Develop Product FAB, Highlight selling points and develop product literatures.
7. Publish status updates on product under development ;
8. Compile product offerings by key competitors;
Compile Export PCR Product Supply List.

Job Responsibility
Policy and procedure management
Establish and implement procedures and tools for the New Product Development Request process to improve the effectiveness and efficiency of Product Marketing function
Project / PCR Product plan management
Organize and maintain regional and global product plan, roadmap, portfolio;
Input and validate new product requirement;
Submit New Product Development Request Form; Communicate, coordinate and facilitate internal and external collaboration on the project development, from conceptualization, requisition, design & development objectives, mould acquisition and product industrialization to product launch;
Publish status update and monitor product TM schedules;
Lead monthly Product Marketing calls with Regional sales and marketing team to address product requisition and product development issues.
Product marketing
Compile, analyze, organize information of competitors’ and ours products;
organize test result of competitor product and our product;
Identify and recommend product positioning / application of our products.
ROW PCR Product Launch Preparation
Support ROW sales team with pre-launch preparation.
Product Knowledge Training
Develop training / coaching program for immediate staff and RoW sales staffs.
New PCR Product post launched management
Analyze sales performance of newly launched international sales products for two years and recommend corrective actions on weakness; Recommend products to be phased-out from International sales product plan
PCR Product Supply List
Organize and maintain and provide timely the monthly PCR product supply list to sales and supply chain for planning references.
Competitor information compiling
Collect competitor’s product information and compile into a database. Trace market trend through competitor product portfolio analysis.

Job qualification
1. Candidate must have 3-5 year wokring experience at least in tire industry or auto parts industry;familiar with project management;
2. Familiar with and understand tire products and its application;
3. Familiar with industry related to tire, example automotive industries, and automotive retail and service industries;
4. Willingness to learn, analytical, strong ability to organize and communicate with all level of colleagues and able to handle work stress at ease;
5. Able to communicate in English language with colleagues from regional office;
Able to train and coach staffs and colleagues on tire product knowledge.
6. Product management experience in tire industry or automotive industry for at least 3 years and/or
7. Sales & marketing AND /OR R&D experience in automotive product for at least 3 years.

公司介绍

佳通,全球***的轮胎企业之一,总部位于上海,在中国五个战略性城市拥有七家工厂。佳通轮胎采用多品牌策略,以完整、优质的产品系列满足市场需求,产品畅销全球100多个国家和地区。
 
公司位于上海虹桥临空经济园区,距离地铁2号线淞虹路站约6分钟班车路程(园区在凇虹路站设有短驳班车),另外,公司还在莘庄地铁站北广场设有上下班公司班车。
 
投递简历时请注意如下事项:
1. 请在邮件主题中注明应聘职位名称(与应聘岗位一致),以及其它特殊要求;
2. 同一岗位请勿重复多次递简历或重复不同的岗位投递以避免系统自动过滤;
3. 如有英语需求的职位请提交中英文简历。

联系方式

  • Email:hr@giti.com
  • 公司地址:地址:span华玉路888号