市场主管
朗松珂利(上海)仪器仪表有限公司
- 公司规模:150-500人
- 公司行业:仪器仪表/工业自动化
职位信息
- 发布日期:2015-02-13
- 工作地点:上海-闵行区
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 职位月薪:面议
- 职位类别:市场企划经理/主管
职位描述
岗位职责: Job Responsibilities: 1)企划工作 1) Planning work 1.负责企业整体形象的策划及实施落实; 1.Responsible for the planning and implementation of company's oral image ; 2.策划各种促销活动的方案; 2.Plan various programs of promotional activities; 3.与文案人员互通信息,共同完成对外的广告及网站等对外广播文稿; 3.Exchange information with copywriters, working together to complete external presentation broadcast towards advertising and websites; 4.了解分析市场行情,透析竞争对手的营销情况,收集有关资料,为广告策划提供依据负责的各种促销活动的POP广告及条幅制作; 4.Based on the understanding and analysis on the market, cogitate competitors on marketing,plan advertisements,responsible for the POP advertisements and banners for the various promotional activities; 5.策划活动实施后,及时整理完成运作之后的反馈工作; 5.After the implementation of planning activities, timely sort out and complete the feedback ; 6.负责对内外坏境的设计布置及装修工作依据部门统一安排; 6.According to the arrangement of the department, manage the design and decoration of the internal and external environment; 7.做好对外的公关促销活动的外联工作,各新闻媒体刊播后的资料收集整理。 7.Complete the promotion of outreach efforts, the collection and organization of the information about news and media. 2)营销工作: 2)Marketing: 1.协助销售总监起草公司年度营销计划,制定各阶段营销方案并组织实施; 1.Assist sales director in drafting annual marketing plan, develop and implement each stage of marketing plans 2.负责公司品牌形象推广和营销活动; 2.In charge of the brand advertising campaign and marketing activities; 3.制定公司日常品牌推广、品牌建设的方案并负责执行; 3.develop and implement the plan of daily brand advertisement and establishment; 4.负责各项营销活动(日常、节日、品牌推广)平面设计稿的监督审核定稿; 4.Manage various marketing activities(daily and holiday advertisement),surveillance audit and finalization of the graphic design; 5.调查当地同行的营销活动,收集营销信息和行内动态,为公司营销策略制定提供依据; 5.Investigate local counterparts marketing, collect marketing information and dynamic. 6.统计营销活动结果,分析营销活动成果数据,评估营销活动得失。 6.Census the result of the marketing, analyze the data and evaluate gains and losses. 3)企业宣传 3)Business promotion 1.负责CIS策划及推广工作; 1.Resposible for CIS planning and promotion; 2.做好企业宣传口的外联工作,起到本企业与新闻界之间的沟通及桥梁作用; 2.Do the outreach efforts and play the role as the bridge between the enterprise and the press; 3.科学的选择确定宣传及广告媒体,及时向公司反馈情况与信息; 3.Choose and make sure of the promotion and advertising media scientifically, timely feedback to the comany; 4.负责各项策划方案广告投放内容,做好预算开支构成及费用标准,以便公司对广告方案的采纳与审核; 4.Responsible for the context of advertisements, make the budget expense and standard for the convenience of adoption and review to the advertising plans; 5.负责公司企业形象策划和CI策划,并通过策划手段达到企业形象的内部激励功能与外部感召功能; 5.Responsible for plans of enterprise image and CI and throgh planning, achieve the internal function and external inspiration function; 6.负责品牌形象设计(包括各类形象广告、画册、公司常规物料VI、VMD、SI) 6.Responsible for brand design(including various image ad.,picture books, conventional material VI,VMD,SI) 7.调查广告资源、合适广告价格、在总监领导下,起草广告投放计划,并监督实施; 7.Investigate ad. resources and proper price, draft and supervise the implementation plans to put ads with the leading of the director; 8.制作广告内容(电视、平面媒体的稿件),监督广告投放。 8.create the ad content(TV and print media),supervise putting ads. 4)文案工作: 4)Paper work: 1.撰写对外的各种宣传文稿; 1.Write external publicity presentation 2.做好各项活动的文案写作; 2.Activities copywriting; 3.撰写公司重大活动及各种有关促销活动的新闻稿件和其他文稿。 3.Write major activities of the company and various promotional activities related press releases and other documents. 5)网站管理: 5)Site management: 1.管理公司网站; 1.Manage the company website; 2.编辑网站内容。 2.Edit website content. 任职要求: Required Qualifications: 1.熟悉品牌推广流程、独自策划过成功的品牌案例; 1.Familiar with branding process and success in planning brand 2.有商业策划或广告传播行业知识;具有良好的文字驾驭能力、平面审美能力和不凡的创意能力; 2.A business plan or advertising industry knowledge; Good writing ability, plane aesthetic ability and extraordinary creativity ability ; 3.有较强的组织、协调能力及较强的创意和市场洞察力; 3.With a strong organization, coordination ability and strong creativity and market insight; 4.善于沟通和执行,能承受一定的工作压力; 4.Good at communication and execution, can bear certain work pressure; 5.五年以上同专业工作背景; 5.More than 5 years’ experience in the related major background; 6.本科及以上学历,英语听说读写流利(女性); 6.Bachelor degree or above,good at English, both spoken and written(female); 7.通过CET4或PET3以上。 7.Pass CET4 or PET3 or above.
公司介绍
朗松珂利(上海)仪器仪表有限公司是一家专业致力于SF6气体解决方案和压力表设备应用的高新技术企业。我司已经与世界著名跨国企业ABB、HYOSUNG、TOSHIBA、SCHNEIDER、SIEMENS以及国内著名企业泰开、平高、西开、北开、新东北等建立长期合作战略。
企业长期致力于产品的研发与应用,有二十多项技术发明专利,获得“上海市高新技术企业”的荣誉称号;荣获国家工信部颁发的“专精特新小巨人企业”。企业自身并不断加强质量管理,拥有瑞士SGS委员会颁发的ISO 9001:2015质量管理体系认证证书。
以“从中国制造走向中国创造”为目标,朗松珂利在发展中坚持国际化战略,根据市场需求和自身产品现状,不断加强对国际市场的开拓力度。目前,我们的产品已经出口到法国、德国、意大利、西班牙、俄罗斯、印度等国家。
企业长期致力于产品的研发与应用,有二十多项技术发明专利,获得“上海市高新技术企业”的荣誉称号;荣获国家工信部颁发的“专精特新小巨人企业”。企业自身并不断加强质量管理,拥有瑞士SGS委员会颁发的ISO 9001:2015质量管理体系认证证书。
以“从中国制造走向中国创造”为目标,朗松珂利在发展中坚持国际化战略,根据市场需求和自身产品现状,不断加强对国际市场的开拓力度。目前,我们的产品已经出口到法国、德国、意大利、西班牙、俄罗斯、印度等国家。
联系方式
- Email:xinyu.su@lanso.com.cn
- 公司地址:武汉