上海招聘

SUMMARY:
This position is responsible primarily for overseeing day-to-day marketing activities of the company’s e-commerce business in China. To develop and implement marketing campaigns and CRM programs to drive traffic to the company’s e-commerce platforms.

ESSENTIAL DUTIES AND RESPONSIBILITES
-Oversee all marketing related activities on e-commerce platforms, including the company’s official e-commerce site and other e-commerce platforms e.g. Tmall
-Develop and implement marketing campaigns to drive traffic to the company’s e-commerce platforms and to achieve other business objectives.
-Identify relevant insights on target audience and competitors
-Develop and implement CRM programs to increase membership base and visits to the company’s e-commerce sites.
-Strategic partnerships with media, key opinion leaders, model or celebrity agencies to perform effective marketing campaigns and projects
-Manage social media platforms including weibo, weixin, etc.
-Brand stewardship. Ensure all communication are in brand’s tone and banner
-Work closely with other departments including Retail Operation, Product and Creative to ensure all campaigns and communications are delivered effectively to achieve the business objectives.

I.T为大型港资服装零售集团，以其独特的时尚风格，乃带领时装零售市场潮流的领导先驱。I.T网罗自全球各地的品牌，并且独家开发自家品牌如b+ab、5cm及http://www.izzue.com等，以满足对潮流充满热爱及追求时尚品味的一族。
上海彩盈所发布的职位均是 I.T China旗下职位，所招职位均属于电子商务部，为I.T开拓全新的领域