sales and marketing manager
上海瑞和门诊部有限公司
- 公司规模:少于50人
- 公司性质:外资(非欧美)
- 公司行业:医疗/护理/卫生
职位信息
- 发布日期:2015-06-29
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:3-4年
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理
职位描述
The Manager of Sales & Marketing is responsible for managing the medical center’s marketing operations, public relations, and relations with external agencies.
市场及销售经理负责管理门诊部的市场销售,公共关系,以及建立与外部机构的合作关系。
He / she shall work with HQ to project the profile of the medical centre to the targeted markets. This includes the development of marketing strategies and plans, corporate communication programmes and manage public and media relations.
他/她将与总部合作, 向目标市场推广门诊部的服务和经营项目。这包括制定和发展销售策略和计划,企业信息交流和处理与公众及媒体的关系。
The Manager of Sales and Marketing shall be responsible for promoting the medical centre’s range of services to the targeted local and expatriate client groups.
市场及销售经理应负责向本地及海外的目标客户群推广门诊部的服务范围和项目。
He/she shall be responsible to identify possible business development opportunities, identifies and establishes networks and contacts to grow the business.
他/她应负责开拓潜在的商业发展机会,确定和建立关系网,以扩大业务。
MAJOR DUTIES AND RESPONSIBILITIES
1.Directs, develops and implements marketing strategies, plans and programmes to promote the medical centre.
指导,制订和执行营销战略,计划和方案,以推广门诊部的服务。
2. Leads and manages the operations of the Marketing Department.
领导和管理的市场部的运作。
3.Develops and implements the corporate identity programme for the medical centre.
为门诊部制订和建立企业形象以提高大众辨识度
4.Directs and develops the corporate communications programme to project the profile of the medical centre, including public and media relations, development and maintenance of the medical centre’s web page, publicity collaterals, media coverage over air, TV and prints etc.
指导和开发企业传播项目以推广门诊部的形象,包括建立与公众和传媒关系,发展和维护门诊部的网页,制作宣传品。在电台,电视制作广告和宣传单。
5.Establishes and maintains good public and media relations to project a positive image of the medical center to the public, local and expatriate client groups.
与公众和媒体建立和保持良好的关系,以向公众,本地及海外客户群推广门诊部的优良形象。
6.Establishes policies, procedures and protocols to ensure smooth and effective execution of all marketing, promotional activities and communication programmes.
制定适当的政策,程序和协议,以确保所有的营销和促销活动及传播计划都能顺利和有效的执行。
7.Coordinate business development activities for the medical center, including market research, designing and developing new services, packages and products, for different client groups.
协调医疗中心的市场拓展活动,包括市场研究,针对不同的客户群设计和发展新的服务项目,配套和产品。
8. Oversees the analysis and tracks the outcome of marketing and corporate communications.
负责分析和监督企业营销和企业传播 的成效。
9. Recruits, retains and develops talent, skills and key competencies within the department to provide and support the medical centre’s marketing and corporate communications initiatives.
招募,保留和开发部门内员工的专长和技能,使其积极参于和支持门诊部的营销和企业传播活动。
10.Performs any other duties as assigned by the Commercial Services Director/General Manager within the scope of the Manager of Sales and Marketing.
执行任何由总经理在销售及营销部经理范围内所指定的其他职责。
11. Familar with companies in caohejin area is better
熟悉漕河泾开发区内企业的将有限考虑
公司介绍
www.rafflesmedicalgroup.com
联系方式
- 公司地址:上班地址:虹梅路1801号