上海招聘

Position Summary

The Business Leader is responsible for overall agency service and activities on one (or more) of our fast growing consumer goods client in China. This position deals primarily with upper and senior management client levels and takes a senior lead within the agency for inspiring, coordinating, and leading agency resources to meet the interactive marketing communications needs of accounts under his/her direction.

Role and Responsibility

¨ Function as primary liaison to senior clients on behalf of the agency with regard to the interactive marketing strategy and solutions.

¨ Develop and maintain strong business relationships. Build rapport at the most senior level of the client’s organization as possible.

¨ Provide strategic leadership to both clients and agency in the planning and development of client marketing campaigns, brand direction (as related to the digital space) and related business development

¨ Help to identify growth opportunities and action plans for client’s marketing goals

¨ Development and set the marketing and related business KPI goals and measurements framework in conjunction with the relevant planning personnel

¨ Oversee and monitor as appropriate the campaign execution and optimization of the various elements within the campaign/marketing assets developed for the client

¨ Have complete command of client business issues to which they are assigned and provide key intelligence on business direction and agency role

¨ Interact with all agency department heads to clearly outline current and projected priorities on an ongoing basis for planning purposes

¨ Financial planning, management and reporting of client business costs and revenue

¨ Provide leadership, mentorship and growth opportunities to assigned staff according to the clients’ business requirements

¨ Senior lead when coordinating with other disciplines in support of client goals

¨ Plays a key strategic role in new business efforts, when needed

¨ Responsible for ensuring that all aspects of agency work are of superior quality

Role Requirements

¨ Graduate degree, post graduate in marketing

¨ At least 8 years experience in a marketing discipline, preferably with both client side and agency experience

¨ Extremely well versed in interactive marketing and related disciplines

¨ Currently managing (or have managed) a large strategic marketing communications projects within a client or for a client as part of an agency or consulting network

¨ Successful track record of leading/growing ROI-driven accounts

¨ Thorough understanding of marketing strategy and how this relates to marketing communications

¨ Ability to sell ideas/concepts, preferably with client or partnership sales experience

¨ Background in conceptualising, developing and writing marketing strategy documents – knowledge of a difference between objectives, strategies and tactics

¨ Can conceptualise the ‘big picture’ in conjunction with the ability to foresee the details

¨ Superb strategy writing skills –strategy decks, business requirements documents, and post mortem reports

¨ Strong ability to communicate the ‘big picture’ and tactical details to clients and internal teams

¨ Solid verbal and written communication skills, with seasoned presentation skills at the highest client levels

¨ Background in creating and executing integrated marketing communications programs, analysing results, as well as applying program results to future programs

¨ Understands and has successfully applied project management principles for complex, multiple phased and lengthy projects, SOW writing, budget and schedule planning, resource planning, and overall execution monitoring

¨ Superb project financials understanding, especially as it pertains to formulating budgets for the costing projects

¨ Capable of thinking like a client, including operational, financial and other challenges which result in marketing or customer management decisions

¨ Ability to identify and analyse client marketing problems/opportunities

¨ Strong analytical skills with proven ability to integrate analytics into successful marketing actions

¨ Team player and team leader who is results-oriented, proactive and has a strong work ethic

¨ High level of maturity and judgment to represent the agency and client in a polished, intelligent manner

¨ Excellent interpersonal skills, with the proven ability to motivate staff, peers and clients

To learn more about Nurun, please visit www.nurun.com .Please apply directly with this link:
http://tbe.taleo.net/NA2/ats/careers/requisition.jsp?org=NURUN&cws=1&rid=1085Only selected candidates will be contacted. We thank all candidates for their interest in Nurun.