上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌主管招聘

Chinese Marketing Senior Specialist

PopCap Games Shanghai 上海宝开软件有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:网络游戏  计算机软件

职位信息

  • 发布日期:2012-09-07
  • 工作地点:上海-黄浦区
  • 招聘人数:1
  • 学历要求:本科
  • 职位类别:公关主管  产品/品牌主管

职位描述

Summary
The Chinese Marketing Senior Specialist is responsible for developing and maintaining a passionate and active voice for PopCap within users and partners in China. This position will be in charge of the official voice of PopCap within the communities, social networks, and the voice of that community within PopCap. This is a broad role, requiring great communication skills and initiative. The Chinese Marketing Senior Specialist will also be responsible for drafting marketing messaging and proposals directed at current and future customers, working with PopCap's third party operations or marketing partners, and assist them in creating equally passionate and engaged groups of players for our products.

Specific Duties and Responsibilities
? Attract, cultivate, and retain a passionate and active community of users:
o Be the Voice of PopCap in all our user-related communications; supervise the interaction with players online through message forums and chats to understand and respond to player feedback.
o Frequent and regular article drafting, blog posts, news updates, newsletters, promotions and announcements etc., to keep players informed and excited about ongoing activities within PopCap's social games and offline activities.
o Create product descriptions for new game releases
o Promote and manage community/partner offline events to boost player engagement.
o Identify, nurture, and lead especially passionate players to become advocates for PopCap's social games among other potential and current players.
o Actively endorse and dedicate to the design and maintenance of PopCap official homepage.
o To be used for monitoring in-game player actions and behaviors for future marketing research.
? Marketing support and strategy:
o Contribute to planning stages and execution of offline marketing campaigns
o Maintaining relationship with Cross-promotion partners
o Assist with planning and execution of social media/editorial content
o Conceive and write house and external banner ads
o Write and refresh franchise marketing kits, sell sheets, packaging
o Write corporate-focused documents (brochures, company profiles, etc.)
o Develop shooting scripts for video projects
o Draft other marketing/ad/branding copy as needed
o Proofread all copies before public release; copyedit marketing plans, proposals and other materials as needed

Experience and Qualifications
? Experience in starting up Chinese online game marketing is a MUST.
? Naturally friendly and outgoing personality; ability to quickly connect with others across a range of cultural and social backgrounds. Enjoys learning with a healthy spirit of curiosity.
? Genuine desire to help other people.
? A process driven work style with a talent for constant improvements.
? Excellent communication skills, with especially strong writing ability and love of writing. Native Chinese skills are a requirement; fluent English is a strong plus.
? Independent, creative self-starter, who can work with minimal supervision, yet also keeps others in the loop.
? Passion for casual games, especially PopCap Games.
? Formal project/product management experiences is a strong plus.
Education and/or Certifications:
? College degree in Journalism, Advertising, Communications or related field preferred

Benefits Package
PopCap offers a very competitive benefits package that includes:
? Competitive Base Salary
? Profit Share Bonus Scheme tied to performance
? Paid vacations
? Competitive benefits
? Opportunity to work in a rapidly growing global company, with interactions with colleagues from around the world.

Contact Information
Please send your resume to: jobs@popcap.com.cn

公司介绍

  PopCap Games(宝开游戏)是世界领先的休闲游戏的开发商和发行商,于2000年在西雅图成立。自此,宝开公司迅速发展,如今,已是一个拥有超过400名员工的跨国公司了。更重要的是,除了西雅图的总部外,宝开在北美、亚洲和欧洲都陆续设立了子公司。2008年初,宝开游戏来到亚洲并在上海成立其亚太区总部。 宝开的游戏创意独特,操作感良好,游戏画面唯美可爱,音效协调,其丰富的游戏模式更使得“小”游戏也有“大”可玩性。

  宝开游戏开发的第一款可供下载的游戏——宝石迷阵,自推出以来,就受到了数以千万计的来自世界各地的玩家的粉丝的追捧,并且还因这款游戏在2002年获得了CGW Hall of Fame奖项。此后,公司又陆续推出了一系列令人瞩目的游戏——如毛毛,贪吃虫大冒险,吞食鱼,幻幻球,植物大战僵尸,祖玛的复仇等等,都收到了非同凡响的效果。2009年宝开游戏的力作《植物大战僵尸》(Plants vs. Zombies™)更是将休闲游戏推向了有一个高峰!

  我们的成功离不开三个基本要素:不懈的努力、关注细节和所有员工所怀抱的制作简单游戏的满腔热情!我们相信在未来宝开还将越发蓬勃壮大。我们为未来的十年中将要开发的新游戏和做出的有趣改变而激动不已,敬请大家期待吧!

  10年来,PopCap公司一直持续保持着不断创新的游戏制作经验和拓展新的市场,目的只有一个:让全年龄层的玩家都爱上我们的游戏!

  我们希望拥有专业经验,正直品质,天赋与勤奋,热情与耐心兼具 的伙伴加入POPCAP上海的团队!

  PopCap, as the world’s leading casual games developer and publisher, was founded in Seattle in 2000. Since then, PopCap has grown up quickly and now it’s a multinational company with more than 4 hundreds of employees. What’s more, we have also established several branches in North America, Asia and Europe. Early 2008, PopCap Games came to Asia and set up its HQ APAC in Shanghai. PopCap Games amazes its players with original and creative game concept, smooth operation, fascinating graphic design, intriguing sound and a variety of game modes, adding ‘big’ fun into ‘small’ games.

  The first downloadable game posted by PopCap was called Bejeweled Deluxe which won the prize of CGW Hall of Fame and has attracted tens of millions of players and fans all over the world. After then, PopCap created a bevy of other top-rated titles—like Chuzzle, Bookworm adventure, Feeding Frenzy, Peggle, Plants vs Zombies , Zuma’s Revenge and so forth. Its newest hit in 2009, Plants vs. Zombies is simply phenomenal and blows the world away.

  Our success has always hinged on three basics: hard work; attention to detail; and a fearless passion for making simple, fun games!

  In the future, we are still going strong. We are excited about all of the new games and fun changes we’re working on for the new decade, so stay tuned!

Benefits Package
PopCap offers a very competitive benefits package that includes:
 ·    Competitive Base Salary
 ·    Profit Share Bonus Scheme tied to performance
 ·    Paid vacations
 ·    Competitive benefits
 ·    Stock options.
 ·    Opportunity to work in a rapidly growing global company, with interactions with colleagues from around the world.

联系方式

  • 公司网站:http://www.popcap.com
  • 公司地址:西藏中路585号新金桥广场8楼
  • 邮政编码:200001