上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

Communication Planning Director

北京恒美广告有限公司上海分公司

  • 公司规模：500-1000人
  • 公司性质：外资(欧美)
  • 公司行业：广告

职位信息

  • 发布日期：2013-01-09
  • 工作地点：上海
  • 招聘人数：1
  • 工作经验：八年以上
  • 学历要求：本科
  • 职位类别：市场分析/调研人员  市场/营销/拓展总监

职位描述

Location: SH

l Report the Group Consumer Insight Director based in SH



Role Requirement :

The ideal candidates will have at least 8 years + solid experience in the China media industry or media related industry such as tracking / audience measurement with ideally a quantified research background and exposure to the principles and practices of audience measurement.

An understanding of the types of research driving client business such as audit and tracking is essential as well as an exposure to basic quail and quanti research skills.

.

Job Responsibilities:

l Support functional requirements of BJ & SH in analysis and modeling with some standard quantitative analysis such as cluster or segmentational analysis .

l Liaise with Business Directors and AMD Quanti on the correct approaches to client needs and deliver a quantitative solutions

l Manage a quanti team to do the essential maintenance work such as updating databases, extraction of basic data, training of new planning group team members

l Support the Metrics Modelling initiative and take responsibility to liaise with metric team in SH office , regionally. Develop proposals for clients which deliver sounds Business, marketing and Communications Investment solutions.

l Deliver ad hoc insights service to BD and clients whether based on existing data such as CMMS or bespoke insight generation through Popshots.

Specific Functional Requirement:

l Good understanding the principles of CSM / ACN audience measurement
l Good understanding of CMMS and similar systems although training in all our systems will be given.
l Good understanding of online metrics and KPI's
l Experience of dealing with client data such as tracking or brand health monitors and the linkages between media inputs and brand / consumer outputs essential.
l Good communication and presentation skills. Able to convince and influence other effectively
l Presentations skills and software skills to support this such as PPT in English etc
l Strong research skills , negotiations, proposal, analysis, management and delivery skill.

General Competencies
OMD is fast growing and dynamic environment which rewards people with independence and initiative : Essentials are therefore "

l Good sense of humour

l Ability to juggle conflicting priorities and demands

l Flexible in thinking and able to work harmoniously in teams


For a Confidential Discussion, please contact Jeffrey Zhang via +86 21 24117280, or via email Jeffrey.zhang@omnicommediagroup.com

公司介绍

关于宏盟媒体集团
 
作为宏盟集团（纽约证券交易所代码：OMC）旗下的媒介服务公司，宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团，为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销，公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD（******************）是享誉世界的具有卓越创新能力的大型媒体传播专家，PHD（****************）是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。

联系方式

  • Email：china.sni@omd.com
  • 公司地址：地址：span上海市南京西路1788号1788国际大厦11－12层
  • 电话：13636613520