上海招聘

Company Introduction:

Labbrand is the leading China based brand consultancy working with international brands to succeed in China and to guide them in their development abroad. Labbrand believes in the power of Brand Innovations.
Labbrand offers a full range of services from market & consumer research, brand strategy, naming and visual identity design to innovate brands. We excel at each service component. At the same time, we integrate insights from our findings throughout the branding journey to create outstanding transformations.
With a positive and empowering atmosphere, Labbrand enables you to thrive in your area of specialization.


Description of the Position:

Labbrand is looking for an insightful and enterprising Brand Strategy Senior Consultant, based in our Shanghai headquarters. You will be contributing to create a meaningful and impactful brand through rigorous analytics and inspired creativity. You will actively participate in the development of brand strategies for assigned clients, produce and integrate high quality end-product, develop trust-based relationship with day-to-day client contacts, support cross-department collaboration and together with our business team to enable development of existing and new clients.


Detailed Responsibilities:

Project operation:
- Assist Strategy Director to organize project flow, including brand management coordination, brand equity research, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal and in respect with time constraints.
- Communicate with clients to understand and respond to their needs efficiently.
- Assist Strategy Director to take control of the report quality and run final report to clients.
- Coordinate with other departments for cross-department projects.

Support business development:
- Collaborate with Business Department to activate existing clients and develop new clients. Supervise or take charge of brand strategy proposals, attending pitch meetings and presentation meetings
- Support Business Department for account management. Communicate with client, during and after project completion to enhance client loyalty.
- Assist to organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote brand strategy service.

Team development:
- Assist Strategy Director to develop/learn and apply innovative methodologies to meet specific goal, such as Competitor /Benchmark Audits, Industry Overview, Focus Group, In-depth Interview, on traditional qualitative research formats, but can also involve a wider range of varied techniques including Social Web tracking, Biometrics, Quantitative Techniques etc.

Note: this responsibilities list is non-exhaustive.


Requested competencies:

General:
- Result and customer oriented
- Strong sense of accountability and responsibility with integrity and trust
- Ability to progress autonomously and strong learning ability
- Collaborative sense
- Cross cultural Sensitivity with proficiency in English as well as Mandarin

Strategy specific
- Bachelor degree or above, major in Marketing Management, Brand Strategy, Brand Building or related field is a plus
- At least 3 years work experience in brand strategy research
- Quality acumen with an attention to details
- Systematic thinking and capacity for abstraction
- Proactively and well solution driven


Working at Labbrand:

We are structured with minimal hierarchy to enable you the freedom to focus on delivering exceptional client projects and contributing to their discipline(s) to make your work more meaningful and impactful.
You can showcase your talent both within Labbrand as well as externally in the community by involving in the development of the company expertise and the reinforcement of team building.

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). By bringing excellence together from market & consumer research, brand strategy, verbal identity and design, we create meaningful brand journeys.

We drive forward the positive power of branding.

Our leading expertise and unique perspectives are recognized by international awards as well as global media outlets including BBC, The New York Times, The Economist, Bloomberg, CBNWeekly and more.