上海招聘

Company Introduction:

Labbrand is the leading China based brand consultancy working with international brands to succeed in China and to guide them in their development abroad. Labbrand believes in the power of Brand Innovations.
Labbrand offers a full range of services from market & consumer research, brand strategy, naming and visual identity design to innovate brands. We excel at each service component. At the same time, we integrate insights from our findings throughout the branding journey to create outstanding transformations.
In this inspiring environment, you will be empowered to put your talents into practice and set ambitious goals for your career.


Description of the Position:

Labbrand is looking for a proactive and persuasive Market Research Senior Manager, based in our Shanghai headquarters. You will work with us to deliver insights and understandings through innovative methodologies to open up possibilities. You will grow trust-based client relationships, share your ideas to develop client-ready solutions, support cross-department collaborations including business development and knowledge sharing, and lead a skillful and multicultural team to deliver excellence.


Detailed Responsibilities:

Project operation:
- Assist to organize project flow, including plan research fieldwork, supervise design questionnaires, moderation and analysis in research projects with a great sense of accountability for project methodology and goal and in respect with time constraints.
- Communicate with clients to understand and respond to their needs efficiently.
- Assist to take control of the report quality and run final report to clients.
- Coordinate with other departments for cross-department projects.

Supporting business development:
- Collaborate with Business Department to activate existing clients and develop new clients. Supervise or take charge of market research proposals, attending pitch meetings and presentation meetings.
- Assist to support marketing activities to promote market research offerings.
- Assist to organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote marketing and branding research service.

Team development:
- Assist Market Research Director to implement quality improvement, including organization, process, and tools.
- Assist Market Research Director to develop/learn and apply innovative methodologies to meet specific goal, such as Focus Group, In-depth Interview, Emotional Inquiry, Ethnography Research on traditional qualitative research formats, but can also involve a wider range of varied techniques including Social Web tracking, Biometrics, Quantitative Techniques, etc.
- Assist Market Research Director to guide team in exploring new activities in cooperation with other departments, acquisition of new techniques, etc.
- Coach the team, perform evaluations and guide improvement for team members.

Note: this responsibilities list is non-exhaustive.


Requested competencies:

General:
- Result oriented and customer orientation
- Strong sense of accountability and responsibility with integrity and trust
- Ability to progress autonomously and strong learning ability
- Collaborative sense
- Cross cultural Sensitivity with proficiency in English as well as Mandarin

Senior Manager Specific
- Planning and Prioritization skills
- Ability to implement a performance management
- Propensity to build relationship and loyalty
- Anticipation and solving of conflicts
- Developing and Motivating others
- Ability to Delegate effectively

Research specific
- Master degree or above, major in marketing, sociology or humanities related field is a plus
- As least 10 years work experience in qualitative research
- Quality acumen with an attention to details
- Systematic thinking and capacity for abstraction

Working at Labbrand:

Our organizational structure enables flexibility and independence in way of working, giving you more trust and more autonomy to hone your skills and continuously progress in Labbrand. We respect and stimulate innovation of ideas, and are dedicated to give sense to all our projects and work, helping you to enjoy creating a meaningful brand and your impact on its success.

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). By bringing excellence together from market & consumer research, brand strategy, verbal identity and design, we create meaningful brand journeys.

We drive forward the positive power of branding.

Our leading expertise and unique perspectives are recognized by international awards as well as global media outlets including BBC, The New York Times, The Economist, Bloomberg, CBNWeekly and more.