上海招聘

Main Responsibilities/工作职责

l Digital strategy: define holistic digital ecosystem

· Adjust and executing the local Chinese digital strategy in line with the regional digital strategy that supports the agreed market share, profit and brand equity targets.

· Provide active input into regional digital developments.

· Collaborate with and lead external agencies and service providers, as well as internal global & regional digital marketing partners.

· Create content for our websites within Sitecore CMS

· Site catalyst (Omniture): insights, reporting & analytics

· Integrate eCommerce and push direct sales

l Digital Marketing Plans

· Develop and execute digital marketing product support plans in collaboration with marketing managers.

· Provide superior brand communication and brand experiences to consumers on digital properties within agreed budget.

· Execute content strategy with close coordination of Earned, Owned and Bought Media.

l Reporting and Analysis

· Analyze and report on digital marketing activities

· Recognize new trends in digital media and define appropriate reaction

l Social Media: Weibo and WeChat as big topic

· Support and tracking of Weibo & WeChat pages

· Create shareable content for the various social media sites

· Youku: enable video sharing

l Mobile Strategy and user experience on mobile devices

· Mobile optimized campaigns and QR codes as bigger topic

· Catching consumers “on the go”

l eCRM - electronic Customer Relationship Management

· Create strategy, structure and management for our Customer Relationship Management

· Analyze data pool and track their surf behavior

l Search: strategy, structure and management

· Search engine optimization: better organic results

· Search engine marketing: Baidu Adwords

Best practice exchange

· Enhancing the best practice exchange process

· Adopting the work from other countries

Trainings for the marketing colleagues

· Delivery of first hand insights and knowledge

· Ensuring we leverage all the learnings we already made

Qualification & Experience/职位要求

l Must have Digital Marketing competency, knowledge & experience for Chinese digital ecosphere

l 3+ years experience in Digital Marketing and/or digital media

l Project Management

l Technical know-how with social media, search, web-sites, blogs, etc.

l Ideally FMCG experience

l Very high analytical skills

l Results driven

l Collaborative

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.