五百强美资传媒巨头招聘网站设计（卢湾区）(职位编号：200133652)
上海万宝盛华人力资源有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-04-30
- 工作地点：上海
- 招聘人数：1
- 工作经验：二年以上
- 学历要求：本科
- 职位月薪：面议
- 职位类别：展览/展示/店面设计
职位描述
Job Purpose
- The Campaign & Promotion, Senior Manager will focus on developing, implementing and leading campaigns and promotional plans to build E-Commerce business (Direct-to Consumer and Licensees’ E-Commerce) in Greater China. He or she will be the primary driver to increase awareness, traffic and purchase intent on E-Commerce business.
Key Responsibilities
- Develop and execute campaign and promotion strategy resulting in maximizing traffic and purchase intent of targeted consumer segments on E-Commerce in Greater China
- Develop strategic alliance and campaign with key platforms (e.g. Tmall, 360 buy, Dangdang, Amazon) to maximize exposure of Disney E-Commerce and to drive traffic of targeted segments from Tmall to related E-Commerce Stores
- Develop, manage and co-ordinate xLOB and licensees promotional campaign in order to grow E-Commerce business
- Provide guidance and advice to licensees’ and E-Tailers in order to align consistency and optimize user experience on related E-Commerce space
- Work with research and data analytic executives to measure effectiveness of the product promotional campaigns, to improve the campaigns and to gain consumer insights on online shopping
- On-going sharing of E-Commerce best practice with licensees and internal teams
Requirements
Education:
- Relevant degree in marketing or related field in university;
Experience:
- 2-3 years experience in promotions, campaigns, product launch promotion, marketing forMNC
- Proven experience in driving awareness, traffic & purchase intent on digital platforms in China
- Proven experience in driving E-Commerce campaigns and promotion is a plus
- Proven experience in working in dynamic, cross-cultural team
- The Campaign & Promotion, Senior Manager will focus on developing, implementing and leading campaigns and promotional plans to build E-Commerce business (Direct-to Consumer and Licensees’ E-Commerce) in Greater China. He or she will be the primary driver to increase awareness, traffic and purchase intent on E-Commerce business.
Key Responsibilities
- Develop and execute campaign and promotion strategy resulting in maximizing traffic and purchase intent of targeted consumer segments on E-Commerce in Greater China
- Develop strategic alliance and campaign with key platforms (e.g. Tmall, 360 buy, Dangdang, Amazon) to maximize exposure of Disney E-Commerce and to drive traffic of targeted segments from Tmall to related E-Commerce Stores
- Develop, manage and co-ordinate xLOB and licensees promotional campaign in order to grow E-Commerce business
- Provide guidance and advice to licensees’ and E-Tailers in order to align consistency and optimize user experience on related E-Commerce space
- Work with research and data analytic executives to measure effectiveness of the product promotional campaigns, to improve the campaigns and to gain consumer insights on online shopping
- On-going sharing of E-Commerce best practice with licensees and internal teams
Requirements
Education:
- Relevant degree in marketing or related field in university;
Experience:
- 2-3 years experience in promotions, campaigns, product launch promotion, marketing forMNC
- Proven experience in driving awareness, traffic & purchase intent on digital platforms in China
- Proven experience in driving E-Commerce campaigns and promotion is a plus
- Proven experience in working in dynamic, cross-cultural team
公司介绍
Manpower是全球弹性用工和长期人才解决方案的领导者，致力于提供商业所需的灵活用工方案。通过我们值得信赖的品牌形象，为客户构建人才库，快速满足客户的人力需求。并时时评估和发展我们雇员所拥有的技能，使他们拥有与时俱进的技能，按时保质出色地完成每一项工作。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。