Dir. of Sales & Marketing
上海商城上海波特曼丽嘉酒店
- 公司规模:500-1000人
- 公司性质:合资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2014-04-30
- 工作地点:上海-静安区
- 招聘人数:1
- 工作经验:十年以上
- 学历要求:大专
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:酒店/宾馆营销
职位描述
JOB SUMMARY
Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.
CANDIDATE PROFILE
Education and Experience
Required:
? Demonstrated skills in supervising a team.
? Lodging sales experience.
? Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
CORE WORK ACTIVITIES
Managing Sales Activities
? Manages the development of a strategic account plan for the demand generators in the market.
? Manages the property's reactive and proactive sales efforts.
? Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
? Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
? Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
? Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
? Attends sales strategy meetings to provide input on weekly and overall sales strategy.
? Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
? Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
? Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
? Serves as the sales contact for customers; serves as the customer advocate.
? Serves as hotel authority on sales processes and sales contracts.
? Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
? Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
? Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
? Supports the General Manager by coordinating crisis communications.
? Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
? Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
? Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
? Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
? Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
? Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
? Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
? Interfaces with regional marketing communications for regional and national promotions pull through.
? Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
? Develops strong partnerships with local organizations to further increase brand/product awareness.
? Develops and manages internal key stakeholder relationships.
? Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
? Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
? Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
? Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Leadership
? Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
? Develops sales goals and strategies and verifies alignment with the brand business strategy.
? Executes the sales strategy in order to meet individual booking goals for both self and staff.
? Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
? Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
? Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
? Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
? Creates effective structures, processes, jobs and performance management systems are in place.
? Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
? Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
? Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.
? Supports tools and training resources to educate sales associates on winning catering solutions.
? Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
? Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
? Transfers functional knowledge and develops group sales skills of other discipline managers.
? Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
? Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
? Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
The Ritz-Carlton is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. The Ritz-Carlton does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.
CANDIDATE PROFILE
Education and Experience
Required:
? Demonstrated skills in supervising a team.
? Lodging sales experience.
? Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
CORE WORK ACTIVITIES
Managing Sales Activities
? Manages the development of a strategic account plan for the demand generators in the market.
? Manages the property's reactive and proactive sales efforts.
? Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
? Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
? Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
? Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
? Attends sales strategy meetings to provide input on weekly and overall sales strategy.
? Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
? Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
? Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
? Serves as the sales contact for customers; serves as the customer advocate.
? Serves as hotel authority on sales processes and sales contracts.
? Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
? Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
? Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
? Supports the General Manager by coordinating crisis communications.
? Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
? Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
? Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
? Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
? Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
? Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
? Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
? Interfaces with regional marketing communications for regional and national promotions pull through.
? Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
? Develops strong partnerships with local organizations to further increase brand/product awareness.
? Develops and manages internal key stakeholder relationships.
? Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
? Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
? Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
? Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Leadership
? Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
? Develops sales goals and strategies and verifies alignment with the brand business strategy.
? Executes the sales strategy in order to meet individual booking goals for both self and staff.
? Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
? Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
? Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
? Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
? Creates effective structures, processes, jobs and performance management systems are in place.
? Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
? Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
? Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.
? Supports tools and training resources to educate sales associates on winning catering solutions.
? Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
? Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
? Transfers functional knowledge and develops group sales skills of other discipline managers.
? Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
? Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
? Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
The Ritz-Carlton is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. The Ritz-Carlton does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
公司介绍
The legacy of The Ritz-Carlton begins with the celebrated hotelier Cesar Ritz, referred to 'as the king of hoteliers and hotelier of kings' by King Edward VII. Beginning in 1910, The Ritz-Carlton Hotels were established in the United States under the supervision of Cesar Ritz. In August 1983, the history of The Ritz-Carlton Hotel Company, L.L.C. begins, and it begins with a simple dream...to create the finest hotel company in the world. The company won the coveted Malcolm Baldrige National Quality Award an unprecedented two times, in 1992 and again in 1999. Now we have 63 Ritz-Carlton hotels all over the world. Our vision is 'To be The Premier Worldwide Provider of Luxury Experiences'. Our Credo express the Company's commitment to both internal(employees) and external guest. The Employee Promise continues to provide us with parameters and consistent direction when creating our own work environment. It is a constant reminder that our company makes the same commitment to our Ladies and Gentlemen as it does to our guest.
For the 3rd consecutive time, The Portman Ritz-Carlton, Shanghai has been awarded "Outstanding Best Employer in Asia" and "Best Employer in China" by Hewitt Associates and 21st Century Business Herald. In recognition of its service excellence, the hotel has also won "Overall Best Business Hotel in Asia" Award for the 3rd year and "Best Business Hotel in China" Award for the 5th time by Bloomberg TV and Business Asia magazine. Additional honors include Travel + Leisure magazine's "500 Greatest Hotels in the World" for the 3rd year in a row.
Our Motto is:" We are Ladies and Gentlemen Serving Ladies and Gentlemen".
The Employee Promise:
At the Ritz-Carlton, our Ladies and Gentlemen are the most important resources in our service commitment to our guests.
By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.
The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton mystique is strengthened.
丽嘉的传奇开始于著名的饭店老板CESAR RITZ,他被爱德华七世誉为‘饭店业的国王’以及‘为国王服务的饭店老板’。在CESAR RITZ 的管理下,丽嘉酒店在美国于1910年开张,1983年8月,丽嘉酒店公司正式成立。到目前为止,全球已有63家丽嘉酒店。在未来3年内,将有多家丽嘉酒店在中国开张。丽嘉酒店公司于1992年和1999年史无前例地两度荣获了梦寐以求的美国国家质量奖。丽嘉酒店公司着眼于‘成为世界范围内豪华体验的首要提供者’。我们的信条明确了公司对内部客人(员工)和外部客人的承诺,我们的员工承诺为创造积极的工作环境提供了参考标准和指导。它将不断提醒我们要对我们的绅士和淑女们和客人履行同样的承诺。
上海波特曼丽嘉酒店座落于繁华的南京西路,酒店被评为《Travel +Leisure》杂志2003年度和2004年度“世界500强酒店”并在由翰威特咨询公司,《亚洲华尔街日报》及《远东经济评论》杂志联合举办的三届“亚洲最佳雇主”和“中国最佳雇主”评选中荣登榜首。酒店还两次荣膺“亚洲最佳商务酒店”的殊荣并四次蝉联“中国最佳商务酒店”的桂冠。
我们的座右铭:我们以绅士淑女的态度为绅士淑女们忠诚服务。
员工承诺:
在丽嘉,我们的绅士和淑女是对客服务承诺中最重要的资源。
通过实施信任、诚实、尊重、正直和承诺的原则,我们培养并充分发挥员工的天分以达到个人和企业的互利。
丽嘉致力于创造一个尊重差异化、提高生活质量、实现个人抱负、巩固丽嘉成功秘诀的工作环境。
For the 3rd consecutive time, The Portman Ritz-Carlton, Shanghai has been awarded "Outstanding Best Employer in Asia" and "Best Employer in China" by Hewitt Associates and 21st Century Business Herald. In recognition of its service excellence, the hotel has also won "Overall Best Business Hotel in Asia" Award for the 3rd year and "Best Business Hotel in China" Award for the 5th time by Bloomberg TV and Business Asia magazine. Additional honors include Travel + Leisure magazine's "500 Greatest Hotels in the World" for the 3rd year in a row.
Our Motto is:" We are Ladies and Gentlemen Serving Ladies and Gentlemen".
The Employee Promise:
At the Ritz-Carlton, our Ladies and Gentlemen are the most important resources in our service commitment to our guests.
By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.
The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton mystique is strengthened.
丽嘉的传奇开始于著名的饭店老板CESAR RITZ,他被爱德华七世誉为‘饭店业的国王’以及‘为国王服务的饭店老板’。在CESAR RITZ 的管理下,丽嘉酒店在美国于1910年开张,1983年8月,丽嘉酒店公司正式成立。到目前为止,全球已有63家丽嘉酒店。在未来3年内,将有多家丽嘉酒店在中国开张。丽嘉酒店公司于1992年和1999年史无前例地两度荣获了梦寐以求的美国国家质量奖。丽嘉酒店公司着眼于‘成为世界范围内豪华体验的首要提供者’。我们的信条明确了公司对内部客人(员工)和外部客人的承诺,我们的员工承诺为创造积极的工作环境提供了参考标准和指导。它将不断提醒我们要对我们的绅士和淑女们和客人履行同样的承诺。
上海波特曼丽嘉酒店座落于繁华的南京西路,酒店被评为《Travel +Leisure》杂志2003年度和2004年度“世界500强酒店”并在由翰威特咨询公司,《亚洲华尔街日报》及《远东经济评论》杂志联合举办的三届“亚洲最佳雇主”和“中国最佳雇主”评选中荣登榜首。酒店还两次荣膺“亚洲最佳商务酒店”的殊荣并四次蝉联“中国最佳商务酒店”的桂冠。
我们的座右铭:我们以绅士淑女的态度为绅士淑女们忠诚服务。
员工承诺:
在丽嘉,我们的绅士和淑女是对客服务承诺中最重要的资源。
通过实施信任、诚实、尊重、正直和承诺的原则,我们培养并充分发挥员工的天分以达到个人和企业的互利。
丽嘉致力于创造一个尊重差异化、提高生活质量、实现个人抱负、巩固丽嘉成功秘诀的工作环境。
联系方式
- 公司网站:http://www.ritzcarlton.com
- Email:rc.sharz.hr@ritzcarlton.com
- 公司地址:上海商城,中国上海南京西路1376号
- 邮政编码:200040
- 联系人:Lucy Zhu
- 传真:(021)62797098
- 电话:(021)62798888-5758