上海招聘

Product Planning and Strategy for Viking and General Tire:

· Work Out and continuous update of Product requirements for targeted Budget and Value Segments, through segment and competitor analysis
· Define Range with clear Business plan and launch timing, and continuous Update of the requirements through raising TLAs Input to BU PM
· Define target product positioning, Work-out Competitiveness (Value proposition) of the Product Offer in the Budget and Value Segments in line with the regional Product Story (defined by BU PM)
·Prepare Launch of these brands's Tire line and TLAs into China based on Availability from BU PM

Product life cycle management:

· Analyze domestic market requirement, competitors products / product portfolio, consumer purchasing needs for Budget and Value segments
· Give Input to BU PM about Product Life Cycle and Raise Succession of Tire line based on Intelligence of Segment needs and competitiveness
· Lead the Operation of phase-in of new products and phase-out of old products
· Consult Pricing manager to set the Prices of new Tire lines and Set Phase-out price tactics

Market Feedback re. Product requirements and performance:

·...Efficient product feedback survey with the internal and external customers about the product features and trends
· Coordinate field testing for product performance Feedback, defining critical product performances for China in each segment
· Based on Product stories work out the Sales argumentation and Product related Training materials

Product time to market and supply:

·Coordinate CCC process to ensure in-time product delivery to China market
·Coordinate with internal functions to ensure product supply to China market
· Track the TLAs launch progress vs. Business Plan

Promotion:

· Propose corresponding promotions according to competitive scenario and ensure smooth promotion execution.
· Develop Viking POS display and communication tools and ensure adequate brand exposure to influence consumer buying decisions. Initiate and implement communication actions which is in line with Viking marketing strategy.
· Safeguard Viking brand image in China. Ensure consistence brand positioning and message all over China.
· Developing General Tire launch Plan (incl. brand investment)

Communication of Product:

· in line with Product Story together with BU PM define the Product factbook (FAB), do field validation for the FAB
·Cooperate with communication team and training team to develop product communication materials which could be well understood by target audience
· Follow and cooperate with the sales/communication to do the product training for internal and external customers, update the training materials and development the standard product training concept

BA in business/administratio/engeering
Good in English and communication.Over 3 years’ experience in Product management in tire industry
Marketing communication experience is prefered
Possess of relevant product knowledge and market understanding.Over 3 years experience in project or process management
Advanced experience in coordination of internal resources and cooperation with external customers.Muliti-international company working or cooperation experience

With preliminary sales of 32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 170,000 employees in 46 countries.
Continental Tires ranks second in Europe, and fourth worldwide among tire manufacturers. And it is also Europe's largest OE supplier for passenger car tires, and the leader for winter tires. Continental Tires has many tire distributors in nearly every country. Globally, Continental Tires maintain many manufacturing and R&D facilities.

For you, that means ample scope to get your career up to speed – in an atmosphere defined by openness, flat hierarchies, international mobility and self-motivation.

Like to drive with us? This way to our high-performance team:
www.careers-continental.com