上海招聘

About Studio Baeriswyl / Swiss Brand Institute


Studio Baeriswyl is the Shanghai branch of dai, a Swiss design and brand consultancy based in Zurich. Over the past 25 years, dai has helped clients as diverse as Nestle, Swissair, USM, Red Bull, and Deutsche Bank communicate their brand. The firm is active in the fields of brand strategy, brand design, product design, interior design, and architecture.

In Shanghai, Studio Baeriswyl offers brand strategy and consulting services to companies in Europe and the Greater China region.

Swiss Brand Institute, the education branch of the studio, gathers brand and marketing specialists to provide corporate education in branding.


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Opening for Marketing Consultant


We are looking for a marketing consultant to lead local branding projects and to help design our curriculum at the Swiss Brand Institute. The consultant will have resources from both countries at his/her disposal—Western experience from Zurich, and local connections from Detao. Between the two worlds, we are looking for someone to help us bring the best of West to East and East to West.

Primary responsibilities will be spread between project execution, curriculum design, and business development.

Marketing Consultant:
In this role, the consultant is our studio’s primary lead for local projects. Project brand and marketing strategy might be formulated single-handedly, or in close conjunction with Zurich’s input. Responsibilities include:
- formulating brand and marketing strategies
- project management and communications with clients

Curriculum Design:
As part of the Swiss Brand Institute, the consultant will be asked to help design the local curriculum for our educational offering in conjunction with Zurich. The Swiss Brand Institute strives to provide world-class brand courses to corporate upper management in China. Responsibilities include:
- input and assistance in curriculum development
- referral of suitable speakers and lecturers

Business Development:
While not a sales role, we want to actively encourage all employees to help develop the studio’s business. Sales will be rewarded with commission.
- develop own sales leads and projects from personal network
- follow up on externally generated sales leads


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Qualifications:
- 8+years of experience in the Chinese marketing industry
- BA or BS in marketing or communications preferred
- comprehensive understanding of branding strategies and methodologies
- broad knowledge of consumer-facing distribution, marketing, and media channels
- creative background (in design or advertising) a plus
- fluent in English and Chinese

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