上海招聘

Role is to act in support to account managers and directors in a wide range of account handling activities and administration duties

Media Relations:

• Initiate regular contact with business press and other senior-level influential. Research and understand their interests, needs and preferences in order to provide value-added service to influential, to brief clients, and to ultimately build relationships.
• Craft and place stories to provide the business press and senior-level influential analysis and information relevant to their audiences. Apply strategic viewpoint to influential relationships, providing broader context of client’s business and long-term positioning, and place in the marketplace (vis-à-vis competitors). Solicit feedback from influential regarding their perception of your client/s, competition and industry position.

• Reactively answer influentials’ questions, coordinate requests for product and interviews, and provide useful information. Add strategic context, offering competitive comparison and long-term corporate positioning.

• Facilitate press meetings, lead press tours and/or PR events. Keep the flow of the client presentation and interview on track. Give client useful briefing prior to as well as constructive performance feedback after the interview. Provide clients trip reports that include analysis of meetings and indicators of future coverage.
• Oversee team’s service to industry influential.
• Read key publications daily. Share findings and implications for the business with your client, team or broader agency as appropriate.

Client Service:

• Play integral role in strategic PR planning process, ensure that plans integrate with other PR plans in client organization, and proactively adapt plan to reflect change to business and market.
• Manage client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of Indigo work progress, address issues that appear and solicit feedback from clients, and assess PR results against client expectations. Manage the development of client scorecards and resulting actions.
• Provide counsel to key clients and serve as a resource to clients, based on knowledge of the client’s industry, technology and major products; competitors’ products and strategies; and emerging technology and industry trends/issues.
• When called for, manage crisis communications. Anticipate potential challenges and develop a plan to put forth appropriate positioning to minimize negative perception.

• Brainstorm new approaches, recognizing when situations may call for non-traditional PR approaches.

• Anticipate potential PR challenges, identify opportunities, develop solutions and “Sell” and negotiate these ideas.

• May forecast, propose and track budgets. Manage single or multiple accounts in the client(s) budget.
• Seek opportunities to leverage agency services (i.e., Electronic Media Services, Analyst Services, and Communications Training) and identify new business opportunities with existing clients.

Agency Business:

• Understand and meet WE guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports, etc.
• Make presentations to groups of all sizes – both client and agency, small and large, formal and informal.
• Lead agency learning forums to share knowledge and increase leadership experience.
• Participate in professional development opportunities for personal continued growth.
• Participate in agency projects as requested.

• Share agency vision with team and advocate team’s/clients’ goals to agency leaders.

• Add information to WE database based on coverage, contact with and research of influential.

People Management:

• May oversee team financial and resource management issues, in conjunction with the business lead/VP. Track team utilization.

• Coach, mentor and motivate staff.
• Supervise a team and manage direct reports (typically AEs/SAEs).
• Train and identify learning opportunities for team members on media relations, client service, strategy, and agency business.

• Evaluate performance and develop written performance plans for direct reports and ensure all team reviews are done on time.
• Provide support to current team members who are ready for a transition.
• Participate in staff planning. Give clients advance notice of changes when possible.
• Contribute to team and agency recruiting efforts by posting jobs, interviewing, providing timely evaluation, influential reference checking and final selection of candidates.
• Define integration process and appropriate training/shadow opportunities for new hires.
• In charge of relevant staff training

EXAMPLE OF YOUR TYPICAL WEEK:

· Search and pitch coverage for media

· Answer media inquiries and facilitate the coordination for interview, product borrowing for fashion shooting

· Contact with clipping house for daily / weekly update and prepare instant mail for client’s reporting

· Help AM consolidate monthly clipping / report / timesheet

· Keep close contact with media for upcoming topics / editorial opportunities

· Read newspaper / collect marketing info

· Design or coordination with design companies for company’s news letter etc.

Indigo Advantages

With 18 years’ experience in journalism and 16 years’ track record in PR, Indigo Communications has helped create deploy and carry out PR & communication strategy and creative event setup for international and local clients. Our advantage comes from a combination of our international experience, local knowledge and networks as well as our industry know-how. Our media network is expanding from those 1st-tier cities such as Beijing, Shanghai and Guangzhou to the strategic 2nd-tier cities – Hangzhou, Nanjing, Shenyang, Tianjin, Shenzhen，Chengdu and Chongqing.

万意宣，中国蓝的优势
我们的团队集合多达18年的媒体从业经验和16年的公关经验, 为国际和当地公司提供公关传讯的战略计划和具体实施，以及活动的创意和实践。我们的优势完全来自于国际化的视野、本地市场的知识、资源网络和相应行业的了解。我们的媒体网络和资源已经从京沪广一线城市渗透到杭州、南京、沈阳、天津、深圳、成都和重庆。