上海招聘

This job contributes to YVES ROCHER success by developing and implementing digital related strategic plans that focus on increasing brand awareness and experience through digital channels, increasing traffic and recruiting qualified customers, supporting brand growth and creating local value and applicability for the brand.

Key Responsibilities include but are not limited to the following:

·Develop and implement digital marketing campaigns and programs based on integrated China marketing plan and ensure proper and efficient communication through each digital channel.

Contribute to B to C business ( www.yves-rocher.cn)
1. Develop and implement monthly promotion and offer plan for YR official website and mobile site
2. Manage design agencies and internal designer to create digital materials for new product launch, calendar events and any special activities
3. Assist to develop social media communication plan and ensure efficient communication and qualified recruitment through social media channels

4. Assist to develop and implement the brand ambassador program that contributes to build up brand reputation, WOM and create brand buzz

5. Assist to develop CRM programs that drive frequency to the business and create relevancy to China loyalty customers (15%)
6. Manage SEM and affiliation agencies to achieve good result for ROI driven campaigns, Optimize our web site ( SEO)

7. Develop Digital Cooperation with Retailer / fashion platforms to enhance our brand awareness and recruit cost effective new members

Contribute to B to B business
1. Work with sales team to propose offer plan for each Ecommerce platforms
2. Validate all the digital material and communication content that provided to Ecommerce partners to ensure synchronized messages and well representation of the brand across all digital channels

Required Knowledge, Skills and Abilities:

?University degree in Marketing, Communications, or relevant majors

?Minimum 3 years of Digital Marketing, media planning, or relevant experience

?Fluency in written and spoken Chinese and English is a must

?Excellent project management skills, highly organized and detail oriented

?Ability to perform under pressure and prioritize multiple projects

?Strong interpersonal skills and negotiation skills

?Proficient computer skills (Word, Excel, PowerPoint)

?Experience with luxury/upscale international brand marketing is a plus

?Agency background in Digital channel is preferred

?Creative mindset

Group Rocher was created in France in 1958.

Yves Rocher is the world leader in botanical beauty care and is affirming its status as one of the world's foremost brand of plant-based beauty care products.

With 15300 employees and more than 230'000 direct selling consultants, the Group relies on three large distribution networks and a fast-growing online sales channel.

More than 40 million women worldwide place their confidence each day in the Group's 10 brands: Yves Rocher, Daniel Jouvance, Docteur pierre Ricaud, Le Monde en parfum, Kiotis, Galerie Noemie and Sante Naturelle, which offer them a complete line of innovative, high-quality cosmetics; Stanhome and Francoise Saget, which provide a wide range of products for the home; and Petit Bateau, whose new clothing collections bring joy to young and old alike.

法国伊夫·黎雪集团成立于1958年。

伊夫·黎雪在世界植物美容界拥有领先地位,将尖端植物科技美容的新突破运用到护肤产品的研发中,为***们带来领先全球的护肤体验。
 
伊夫·黎雪集团拥有15300名员工，并间接提供了230,000多个工作机会。通过成熟的三大销售渠道和先进的网络销售模式，集团不仅将产品销往五大洲各个国家，并持续增长，逐步扩大版图。

如今，伊夫·黎雪品牌在全球拥有上千万客户，她们将伊夫·黎雪的品牌理念内化为自己的价值观，贯穿到对高质量生活的追求中。每天全世界有超过四千万的***爱用者们将她们对高质量生活的追求寄托于十大品牌,其中有能够为她们提供一整套创新优质的化妆品的品牌有:伊夫·黎雪,Daniel Jouvance, Docteur pierre Ricaud, Le Monde en parfum, Kiotis, arbonne, flomar 以及 sabon, 而Stanhome则为她们提供选择范围很广的家居产品.还有Petit Bateau, 提供的新服饰受到各个年龄段人群的欢迎。