上海招聘

Job Description:

The Role Objective
The Senior Digital Planner role offers a great opportunity for someone who is looking to take full responsibility for the development and successful implementation of digital campaigns across a wide variety of innovative and market leading client / brands.
Primary (day-to-day) Responsibilities:
Relationship Media Process Step One: Mining the Complexity
Populate and maintain client performance and trading database.
Work with digital ad operations team to collate and present client past campaign learnings and benchmarks to inform internal briefing process for upcoming campaigns.
Relationship Media Process Step Two: Making the Simple Magical
Use internal and syndicated data sources to shortlist prospective site partners for direct (contextually placed) site buys.
Prepare and submit RFP's (Request For Proposal) to prospective site partners.
Collate site partner responses, assess with Planning Supervisor, and select final site list for upcoming campaigns.
Prepare site by site planning and trading history reports to support Supervisor rate (media cost) negotiations.
Create detailed campaign plans / schedules for client review and authorization.
Relationship Media Process Step Three: Making the Magical Live
Prepare supporting assets and brief ad operations team on upcoming campaigns to ensure accurate and timely execution
Enter confirmed media buys into financial planning system (iDesk) and oversee confirmation of media commitment (Insertion Orders) by campaign site partners
Traffic campaigns: push committed buys through to adserver and ad operations team in order to initiate campaign setup and execution process
Generate campaign delivery reports to uncover and resolve site partner discrepancies.
Create campaign performance reports for client submission: frequency of reporting is bespoke based on client requirements and campaign flight length.
Analyze and review campaign performance reports to suggest optimization initiatives. Gain client / planning team approval for optimization initiatives and implement accordingly.
Adjust and update client performance benchmark database post campaign
Secondary Responsibilities:
Help develop quarterly and annual clients planning presentations to demonstrate value delivered by planning team initiatives
Work with Planning Supervisor to create marketplace rate tracking and spending trend reviews across the agency
Ad hoc contribution to the generation of pricing guarantees and benchmark information for new business pitches
Work with Planning Supervisor and Director to research and create Maxus PoV's which cover key digital landscape developments. These are used to educate the wider agency teams and keep agency clients up to date on important industry topics.

Requirement:
Essential Skills, Knowledge and Experience
Skills
Numeracy
Attention to detail
Organizational skills
Team player
Conscientious
Dynamic
Innovative
Adaptable
Efficient
Strong communication skills
Problem solver
Self starter
Desire to learn, develop and progress
Experience
Entry Level: Higher level education secured within a relevant communication field
Proven record of digital planning and buying experience
Proven record of digital successful and accurate campaign implementation and management
Experience of managing significant annual online budgets
Experience and understanding of industry research and planning tools (Comscore, Compete, MRI, Hitwise etc.)
Working knowledge of industry trafficking and reporting tools (Dart, Atlas, Eyeblaster etc.)
Ability to confidently and clearly present work to the client, verbally and in document form.
Knowledge
A desire to understand the broader media landscape and its impact on digital campaigns and strategies

公司信息
安客诚信息服务（上海）有限公司，Acxiom 是一家美资公司，是IPG旗下独立运营子公司

你喜欢学习新事物？
对数据营销、电商、CRM、云... 有兴趣和热忱？
或者你已经是一位有经验的客户经理、项目经理、创意策划、技术达人? 来加入我们吧！

Acxiom成立于2000年，我们为全世界***的公司提供数据营销咨询与服务，帮助企业品牌利用大数据和数据营销的力量提升市场竞争力。我们的工作必需符合客户的期望、经得起百万用户的考验。我们做的是严肃的工作！我们因为我们一个又一个满意的客户而自豪，我们希望你得以一起来分享这种成就与快乐。你加入的是一个负责任的公司。

加入安客诚大家庭的理由：
1. 扁平化的高效管理，开放式的沟通交流环境，多元化的办公氛围
2. 根据不同职位的各种资源和培训匹配
3. 每季度皆赋予所有员工的升职加薪渠道，多种与考评挂钩的奖金激励组合
4. 丰富多彩的员工活动，做月饼，做瑜伽，节目丰富的年会
5. 无限量供应的各种健康水果，小食，优雅舒适的用餐环境
6. 加班的免费晚餐、免费车费
7. 宽敞明亮富有现代气息的办公环境，办公小楼闹中取静风景优美，四季皆被绿树环绕，且交通便利靠近地铁
8. 说不完啊说不完……

Acxiom期待一样想要创造和实现价值的你加入！