Marketing Executive 数字媒体市场主任
优尼客餐饮(上海)有限公司
- 公司规模:150-500人
- 公司行业:酒店/旅游 餐饮业
职位信息
- 发布日期:2013-09-17
- 工作地点:上海-黄浦区
- 招聘人数:1
- 工作经验:二年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展主管
职位描述
? Manage Social Media marketing campaigns and day-to-day activities including:
ü Develop & execute content strategies, plans, and social media campaigns according to marketing objective
ü Conduct online advocacy and open stream for cross-promotions. [eg. with SH WOW weibo account]
ü Develop and expand community and/or blogger outreach efforts.
ü Create adequate contents [including copy & visual] to fit in different social media platforms (ie: Facebook Timeline cover, profile pic, thumbnails, weibo post, wechat messages ….etc).
ü Monitor trends in Social Media tools, applications, channels, design and strategy.
? Conduct social listening & consumer response:
ü Monitor, listen and respond to users in a “Social” way. Eg. Repost consumer’s good comments on weibo, prepare answer to extreme positive or negative comments
ü Identify threats and opportunities in user generated content surrounding the business, report to appropriate management if necessary.
? Optimize brand SEO performance:
ü Develop & execute SEO strategies, plans according to marketing objective
ü Responsible for creating some original SEO content and implement SEO-friendly semantic HTML
ü Conduct keyword research and SEO writing based on best practices, e.g. where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call?to゛ction statements.
ü Monitor trends in SEO applications or tools
? Monthly newsletter & EDM communication:
ü Coordinate with outlets to develop monthly newsletter
ü Responsible to sending the newsletter and EDM to relevant customer database
? ROI Tracking:
ü Compile ROI report for management on digital & social media campaign and translate anecdotal or qualitative data into recommendations and plans for future improvement
ü Conduct monthly Digital performance review including social media/SEO/Web metrics/EDM
公司介绍
UNICO is a famous Restaurant & Lounge situated on the bund of Shanghai in the historical building “ Three on the Bund”, Leading Luxury F&B Destination.
In 2017, UNICO Shanghai launched The Chop Chop Club, Paul Pairet’s new restaurant, adding classic homey chic to the venue.
UN?CO is the home of THE CHOP CHOP CLUB, a 120 seater high quality, yet casual restaurant & bar created by 2 michelin Star Chef “Paul Pairet” a Carvery genuine concept, serving whole roasted pieces and top notch soul food.
UNICO Lounge & Bar is famous for its Drink program and quality of its Cocktails. It is as well one of the temple of the Vibrant Shanghai Nightlife.
We propose very attractive Package and Fantastic Working Environment with a top Level international management team coming from Taiwan, France, Holland, Spain, Argentina & Mexico
We are consistently looking for the best talents ! Join our team and be UNICO
优尼客上海
优尼客是外滩一家著名的餐厅及酒廊;坐落于历史悠久的外滩三号,引领着奢华餐饮目的地。
2017,优尼客重磅推出The Chop Chop Club,保罗?派雷特的新餐厅,一个经典舒适而又别致的新场地。
优尼客是The Chop Chop Club的所在地,一个拥有120个高质量座位的,由米其林二星级厨师“保罗佩雷特”打造的餐厅和酒吧,提供完整的烘烤类灵魂食物。
优尼客酒廊和吧台以其饮料项目和鸡尾酒的质量而闻名。它也是充满活力的上海夜生活的圣殿之一。
我们提供非常有吸引力的福利待遇和出色的工作环境能与来自法国,荷兰,西班牙,阿根廷和墨西哥的国际管理团队一起工作。
我们一直在寻找最好的人才!加入我们的团队,成为我们的一员吧!
联系方式
- Email:career@unico.cn.com
- 公司地址:上班地址:广东路17号