Social media campaign manager
家乐福（中国）管理咨询服务有限公司
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-09-05
- 工作地点：上海
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场/营销/拓展经理
职位描述
Specific tasks include:
- Assist line manager to develop brand digital communication strategy
？ “Big idea” development and digital execution planning
？ Digital consumer insights identification specific to target consumer segment that are to communicated through campaign and messaging by segment
？ Content strategy and recommendations on off digital channels (paid, owned, and earned)
？ Planning user journey and levels of consumer engagement based on needs identified by segment
？ Campaign planning and management
- Work with digital agency on Media strategy execution and optimization
？ Planning media strategy to support delivery of qualified traffic to online campaign
？ Deployment and management of digital media assets included but not limited to rich media display assets, content partnerships, and social media initiatives (eg: blogger management, i WOM, BBS etc)
？ Optimization of content and media assets on online channels based on performance reporting provided by digital agency
- Performance monitoring and reporting
？ Review performance report and work out practical and insightful solution plan
Qualifications:
- Min 3 years experience in digital/digital media marketing
- Strong communication skills with different teams
- With experience digital or media agency is preferable
- With solid digital marketing stills (Eg: on paid, owned, and earned media, search engine marketing)
- Experienced understanding of brand marketing as preferred
- With strong data analysis ability
- Hard-working, team work ability
- Energetic, out-going, open-minded, passionate for spirit industry and digital marketing
- Assist line manager to develop brand digital communication strategy
？ “Big idea” development and digital execution planning
？ Digital consumer insights identification specific to target consumer segment that are to communicated through campaign and messaging by segment
？ Content strategy and recommendations on off digital channels (paid, owned, and earned)
？ Planning user journey and levels of consumer engagement based on needs identified by segment
？ Campaign planning and management
- Work with digital agency on Media strategy execution and optimization
？ Planning media strategy to support delivery of qualified traffic to online campaign
？ Deployment and management of digital media assets included but not limited to rich media display assets, content partnerships, and social media initiatives (eg: blogger management, i WOM, BBS etc)
？ Optimization of content and media assets on online channels based on performance reporting provided by digital agency
- Performance monitoring and reporting
？ Review performance report and work out practical and insightful solution plan
Qualifications:
- Min 3 years experience in digital/digital media marketing
- Strong communication skills with different teams
- With experience digital or media agency is preferable
- With solid digital marketing stills (Eg: on paid, owned, and earned media, search engine marketing)
- Experienced understanding of brand marketing as preferred
- With strong data analysis ability
- Hard-working, team work ability
- Energetic, out-going, open-minded, passionate for spirit industry and digital marketing
公司介绍
家乐福1995年正式进入中国大陆市场，是最早一批在中国开展业务的外资零售企业之一。目前家乐福中国在国内开设有210家大型综合超市以及24家便利店，覆盖22个省份及51个大中型城市，家乐福网上商城业务目前也已覆盖全国，拥有总SKU数量近50000支，在快消品、食品零售领域具有较强的本地化采购能力和自有品牌研发实力。同时，家乐福中国拥有近3000万会员，在中国消费者中具有广泛的品牌影响力。
2019年9月27日，苏宁易购正式收购家乐福中国。成为苏宁易购集团旗下大快消板块的重要组成部分，是苏宁智慧零售版图“两大两小多专”中多专的重要一环。
家乐福中国以“社区生活中心”为定位，正全面融入苏宁全场景零售体系，将以专业的快消品运营经验以及供应链能力，与 苏宁场景零售模式、立体物流配送网络以及强大的技术手段进行有机结合，并通过场景体验升级、全链路数字化、新型互联网门店拓展、下沉低线城市、O2O融合改造等五大战略升级，持续为中国消费者提供高品质的商品和服务，更好地满足消费者不断升级的消费需求。
2019年9月27日，苏宁易购正式收购家乐福中国。成为苏宁易购集团旗下大快消板块的重要组成部分，是苏宁智慧零售版图“两大两小多专”中多专的重要一环。
家乐福中国以“社区生活中心”为定位，正全面融入苏宁全场景零售体系，将以专业的快消品运营经验以及供应链能力，与 苏宁场景零售模式、立体物流配送网络以及强大的技术手段进行有机结合，并通过场景体验升级、全链路数字化、新型互联网门店拓展、下沉低线城市、O2O融合改造等五大战略升级，持续为中国消费者提供高品质的商品和服务，更好地满足消费者不断升级的消费需求。