上海招聘

The Marketing Communications Specialist will lead SYNC launch and BEAT (Brand Equity & Awareness Tracking) project for the Asia Pacific regional communications team.

SYNC Launch -- Communications Lead

• Serve as the SYNC lead for Communications team;
• Lead regional SYNC launch process- develop consumer messaging and launch plans, working with cross-function teams to ensure function delivery, and leading communication with markets in the region;
• Manage on-going SYNC version upgrades (software and hardware);
• Lead for the launch of “AppLink” capability in Asia Pacific (i.e. voice control of mobile device Apps);
• Be responsible for quarterly regional SYNC Metrics update and BPR slide input.

BEAT Analytics

• As Subject Matter Expert for the Ford brand in Asia Pacific, provide quality data input as required to support function needs through deep understanding of BEAT report;
• Provide quality BEAT analysis and customer insight as required to support regional or markets business needs, including use mTAB software tool;
• Be responsible for quarterly BEAT Top Line Report update to BPR slides and other management reports.
  Primary Brand Communication Support
• The Marketing Specialist will also be responsible for supporting Primary Brand guidelines, events and planning as needed, including Go Further, EcoBoost and SYNC campaigns.

Others

• Ford retail store on-going operations with Global Merchandising Team and Operational Partner;
• Agency annual process support.

Qualifications:
- Bachelor Degree with at least 3 years of related working experience
- Strong analytic skills;
- Great “process” skills with ability to develop, communicate and adhere to established process
- Good communication skill and being an excellent team player
- Dependable, committed and highly responsible to deliver results
- Ability to manage by influence – especially important with JV partner

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。