500强快销公司招聘 Branding Manager
上海万宝盛华人力资源有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-09-04
- 工作地点：上海
- 招聘人数：若干
- 职位类别：产品/品牌经理 市场/营销/拓展主管
职位描述
Job Description:
Main Responsibilities:
1.INNOVATION & RENOVATION
- Leads cross-functional innovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements, Brand Key Vision and Brand Vision Plan;
- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.
2. BRAND VISION PLAN (BVP):
- Identifies competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level and ensuring it feeds into and dovetails with the BVP;
- Works with regional Brand building to translate the BVP into the Brand Marketing Plan. Key to this is clear execution guidelines.
3. COMMUNICATION STRATEGY
- Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels.
- Lead in the development and execution of brand related marketing research. Activities include writing Marketing Research Requests, assisting in writing of necessary questionnaires, analyzing post research report and providing recommendations for next steps.
Job Requirements:
- Minimum 5 years relevant brand marketing experience in Brand Building or Branding Development in FMCG
- Accountability and Responsibility;
- Core aspects underpinning all skills: creativity, empathy, obsession with brands & consumers, sense of aesthetics, analytical thinking & Rigour;
- Good spoken & written English
Main Responsibilities:
1.INNOVATION & RENOVATION
- Leads cross-functional innovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements, Brand Key Vision and Brand Vision Plan;
- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.
2. BRAND VISION PLAN (BVP):
- Identifies competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level and ensuring it feeds into and dovetails with the BVP;
- Works with regional Brand building to translate the BVP into the Brand Marketing Plan. Key to this is clear execution guidelines.
3. COMMUNICATION STRATEGY
- Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels.
- Lead in the development and execution of brand related marketing research. Activities include writing Marketing Research Requests, assisting in writing of necessary questionnaires, analyzing post research report and providing recommendations for next steps.
Job Requirements:
- Minimum 5 years relevant brand marketing experience in Brand Building or Branding Development in FMCG
- Accountability and Responsibility;
- Core aspects underpinning all skills: creativity, empathy, obsession with brands & consumers, sense of aesthetics, analytical thinking & Rigour;
- Good spoken & written English
公司介绍
Manpower是全球弹性用工和长期人才解决方案的领导者，致力于提供商业所需的灵活用工方案。通过我们值得信赖的品牌形象，为客户构建人才库，快速满足客户的人力需求。并时时评估和发展我们雇员所拥有的技能，使他们拥有与时俱进的技能，按时保质出色地完成每一项工作。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。