上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

Marketing Manager-市场部经理

拜耳(四川)动物保健有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:制药/生物工程

职位信息

  • 发布日期:2013-10-20
  • 工作地点:成都
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:硕士
  • 语言要求:英语熟练
  • 职位类别:市场/营销/拓展总监  市场/营销/拓展经理

职位描述

Major Responsibilities:
工作内容:
Lead, direct, evaluate, and develop a team of marketing professionals,exert the marketing team’s function, contribute to achieve BU FAP’ established sales and profit goals.
通过领导、指挥、评估和发展市场团队,发挥市场团队职能,以帮助FAP达成既定的销售和利润目标。
ØSet FAP products integrated marketing strategy and planning, conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns; and monitoring sales performance. Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.
制定FAP产品整体市场策略及计划,包括组织市场调研,监督产品设计、发展及定价,新产品上市及广告活动及监督销售业绩。在执行层面提出业务规划的建议以使与部门总体任务、远景和长期目标相一致的市场战略付诸实施。
ØDefine advertising objectives, recommend choice of media, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.
制定广告宣传目标,提出媒体选择建议,分配内部和外部资源使得广告和促销针对于目标客户更加有效,经济和合理。
ØMonitor, analyze and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities, adapt marketing strategy and planning for the changeable market and competition.
监督、分析和评估市场趋势、客户行为及竞品活动,发现市场机会,调整市场策略和计划,满足变化莫测的市场和竞争情况。
ØLiaise with other functional and operational managers (particularly in sales, customer service, production, research and development) to ensure that marketing strategies and activities are integrated with other departments and align with the overall corporate objectives.
与其他职能及运营经理(尤其销售,客户服务,生产,研发)保持联络,以确保市场策略和活动与相关部门相互协调,与公司总体目标保持一致。
Ø Develop and implement marketing plans, roll out campaigns for the organization’s products (particularly countrywide large-scale activities such as seminars and KA forums) in order to meet established sales or market share target.
基于公司产品制定和执行市场计划,开展市场活动(尤其全国范围的,大型活动如研讨会和大客户论坛)以帮助达成既定的销售目标或市场占有目标。
Ø Select and manage ongoing relationships with, external research agencies and consultants to ensure the organization receives satisfactory standards of service in close cooperation with technical service.
与技术服务团队紧密配合,选择并管理与外部研究机构和顾问的关系,确保组织获取满意和标准的服务。
ØTo follow up on return on investment of marketing and sales spend with the aim to optimize marketing-mix and promotion-mix.
跟踪销售及市场的投资回报,以优化市场营销组合及产品组合。
Requirement:
要求:
Education/Experience:Master degree or Doctor degree, majored in Vet, 3-5 years working experience in relative function.
教育/经验:硕士或者博士学历,兽医相关专业,3-5年以上同等职位工作经验。
Specific knowledge&skills: good marketing knowledge, profound technical background and good English skill.
专业知识:良好的市场营销知识,深远的技术背景及良好的英文技能。
Good skill in leadership, communication, conflict management,interpersonal relationship and problem solving.
良好的领导能力、沟通能力、冲突管理能力、人际关系处理能力及解决问题的能力。

公司介绍

身为具领导地位的动保企业,以创新和安全的产品不断提升食品动物和伴侣动物的健康与福利,以先进的科学和技术为广大客户其中包括兽医、畜主和养殖户提供全方位的服务,确保能快速、安全以及高效的治愈动物的疾病。我们的产品体现了尊重动物、人类和环境,确保可持续发展的原则。公司位于四川成都西南航空港经济技术开发区,我们将以闻名于世的优质产品和服务继续推动中国畜牧业的发展步伐。

联系方式

  • Email:hr.bsacn@bayerhealthcare.comMajor
  • 公司地址:地址:span西南航空港经济开发区