上海招聘

Major Responsibilities:
The Product Marketing Manager will have responsibility for delivering forward model marketing deliverables for related car product and coordinating marketing deliverables for programs, Specific responsibilities include:
1. Be the lead Regional Marketing representative to Program teams, representing the voice of Asia Pacific markets.
2. Be the central Product Marketing contact for local market teams, responsible for guiding and coordinating local product actions and market equations through Asia Pacific approval process.
3. Key deliverables for which the Product Marketing Manager takes the lead in developing & obtaining consensus in MS&S:
- Strategic intent of the products within the market (country)'s brand/product portfolio
- Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
- Brand Profiler, and integration of market brand strategy into vehicle line product assumptions
- Identifying regional markets where new products will be sold, including the integration of regional market wants into program assumptions.
- Detailed order guide with feature mixes by market
- Future vehicle product needs and customer requirements, including use of GPDS & non-GPDS research tools
- Market equation development, including market commitments to appropriate volume and revenue
- Integration of market brand strategy (both Primary and vehicle line brands) into Vehicle Line product assumptions
- Proactively support ongoing profit improvement and complexity reduction efforts
4. The Product Marketing Manager, working in a team with GCI, Revenue, Upstream FCSD & markets' brand teams will use established Voice of the Customer principles and processes to develop the above deliverables.
5. Identify Marketing Sales & Service process improvements and best practices.
6. Lead or support special market studies from time to time as appropriate.

Experience and Background Skills Desired:
The ideal candidate will have:
1. Knowledge of FAP markets, and Ford's product and brand requirements in these markets.
2. Ability to absorb and analyze market/ competitive data and effectively communicate to senior company management.
3. Ability to effectively communicate key Marketing deliverables to senior company management.
4. Ability to champion Marketing Sales and Service issues within the program team environment.
5. Be a self-starter, & have the ability to take responsibility for key program/study 'milestones' with minimal supervision. 6. Understanding of GPDS and Marketing Deliverables.
7. Ability to work within a diverse (culturally, functionally & geographically) environment.
8. An advanced marketing or business degree. Graduates in other streams with relevant experience can be considered.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. Ford Motor Company celebrated its 100th anniversary in 2003.

Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. Presently, Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd. The current Ford brand vehicles in China include Ford Mondeo, Ford Focus, Ford Fiesta, Ford Edge, Ford S-MAX and Ford Transit.

In October 2009, Ford Motor Company moved its Asia Pacific and Africa regional headquarters to China. Ford is bringing more than 50 new vehicles and powertrains to Asia Pacific and Africa by 2015.

We promise:
To employ individuals who are most suitable for the job and to place them in positions, which provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further;
To maintain competitive compensation and benefit programs comparing to other MNC in China;
To reward people according to their jobs, their performance and their contributions to the company.
To support Ford's business in China, we are looking for talented people to join us for the positions listed.