上海招聘

SGM Chevrolet has defined as a key business objective to lead in both Digital Marketing and CRM in China Market
1.Leadership in Digital Marketing has been defined around the core business areas: Owned Digital Media, Paid Digital Media, and Earned Digital Media
2.Leadership in CRM has been defined around the core business areas: Customer Engagement, Lead Management, and Data Management

Responsibilities and Objectives:
1.The SGM Chevrolet Digital Marketing Operations Manager provides strategic direction as well as hands-on support to accelerate the development of Digital Marketing and CRM capabilities
2.In this role the Digital Marketing Manager will work with SGM supporting function and the SGM contracted Agency to develop and implement CRM & Digital strategic roadmaps and implement foundational capabilities
3.Priority for the Operations Manager is to ensure that SGM Chevrolet build the core Digital and CRM “foundation” capabilities, that can enable growth to leadership
4.Additional areas of focus:
Collaborate efficiently with supporting teams (media buy, etc.) to ensure digital and CRM leadership position of SGM Chevrolet
Ensure strong social media presence and campaigns and identify consumer-driven, non-automotive opportunities for the brands engagement and execution
Working with GM Global to implement best practice in China market
Implement strategies for the "right" way to engage users Weibo, Wechat and other social media websites. Integrate and align customer insights from Social channels with other customer channels to present one cross-channel Voice of Customer to the organization
Support a strategy for lifecycle communications that strives to drive sales and service retention, minimizes customer defection, and maximizes customer acquisition
Monitor effective benchmarks for measuring the impact of Digital marketing and CRM programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Responsible for input and delivery of periodic business reviews, supporting process implementation, and coordination of periodic process audits with all involved functions
Create and maintain a sense of urgency to develop capabilities and implement strategies to lead with CRM and Digital Marketing
Special Projects as required

Knowledge:
Good technical understanding and can pick up new tools quickly
Experience in Digital and CRM a plus
Skills:
Organizational agility
Excellent communication skills, good oral and writing English skills
Ability to work in and build an effective team
Good Critical thinking abilities
Business Case development
Process development
Understanding of digital communication, marketing and measurement methods
Strong analytical, forecasting and research skills
Experience/Education:
Must have demonstrated success in implementing organizational change
Experience – the ideal candidate will have experience in the following areas: Digital,Marketing,Strategy,Customer Experience,Social Media,Press and analyst relations,Business development,Technology,Operations,Financial and quantitative analysis,Project management
Digital Marketing, Public relations, Marketing, Sales, experience, a plus

Competencies:
Has a can-do attitude and a sense of urgency in this rapidly changing environment
Good technical understanding and can pick up new tools quickly
Ability to communicate a business vision for Digital Marketing including goals & results
Leadership/decision-making: is skilled at articulating to executives and internal teams the importance of Digital Marketing business strategies as well as the technical capabilities
Is able to exercise good judgment with quick response time.
Creativity and curiosity
Willingness to experiment
Dealing with Ambiguity - Ability to deal with uncertainty
Ability to synthesize large amounts of data into actionable information
Persuasiveness and Perseverance
Ability to handle multiple assignments and projects concurrently
High level of analytical ability where problems are unusual and difficult
Strong relationship building skills, including negotiation & executive interaction, ability to coach others
Ability to contribute individually, and lead, manage or participate in cross-functional teams
Ability to create great working relationships with all levels within the company and across multiple disciplines
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Must be able to think strategically, but be willing and able to roll up his sleeves to help implement

上汽通用汽车有限公司成立于1997年6月12日，由上海汽车集团股份有限公司、通用汽车公司共同出资组建而成。目前拥有浦东金桥、烟台东岳、沈阳北盛和武汉分公司四大生产基地，共7个整车生产厂、4个动力总成厂，是中国汽车工业的重要领军企业之一。坚持“以客户为中心、以市场为导向”的经营理念，上汽通用汽车不断打造优质的产品和服务，目前已拥有别克、雪佛兰、凯迪拉克三大品牌，二十多个系列的产品阵容，覆盖了从高端豪华车到经济型轿车各梯度市场，以及MPV、SUV、混合动力和电动车等细分市场。

2008年，上汽通用汽车启动“绿动未来”全方位绿色战略，以“发展绿色产品、打造绿色体系、承揽绿色责任”为核心，从消费者需求出发，不断创新绿色及智能汽车科技，大力发展“更性能、更节能、更智能、更环保”的绿色产品；并积极发挥业务链龙头作用，带动上下游共创绿色产业生态系统，以实现企业自身、企业与行业、企业与环境的和谐永续发展。