媒介主管
光明乳业股份有限公司
- 公司规模：10000人以上
- 公司性质：国企
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2013-06-20
- 工作地点：广州
- 招聘人数：1
- 工作经验：二年以上
- 学历要求：大专
- 职位类别：媒介主管 媒介专员
职位描述
岗位职责：
1、根据公司年度营销策略，指定年、季、月度传播策略及媒介组合计划；
2、负责媒介执行工作，落实和监控媒介投放计划的实施，以及投放后的效果评估；
3、搜集媒介资讯，了解媒介动态、媒介资料的收集、分析与整理，建立完善的媒介信息库；
4、媒体关系的开发和维护。
岗位要求：
1、大专以上学历；
2、具有2年以上媒介经验，有4A公司媒介计划或购买经验的优先；
3、具有较强的媒介分析、数据分析能力，能够独立完成媒介计划；
4、熟悉媒体属性，有较好的媒体资源关系，通晓媒体运作模式和规律；
5、文字能力、沟通及协调能力强。
公司介绍
光明乳业业务渊源始于1911年, 经过100多年的不断发展, 逐步确立以各类乳制品的开发、生产和销售为主营业务, 是中国领先的高端乳品引领者。公司拥有世界一流的乳品研究院、乳品加工设备以及先进的乳品加工工艺, 主营产品包括新鲜牛奶、新鲜酸奶、乳酸菌饮品、常温牛奶、常温酸奶、奶粉、奶酪、黄油等多个品类。
2000年, 上海光明乳业有限公司完成股份制改制, 并于2002年成功在上海证券交易所a股市场（代码600597）上市交易。
2003年, 更名为光明乳业股份有限公司。
2013年, 光明乳业在华东地区市场占有率为21%; 其中上海地区达到41%, 全国排名领先。
新鲜牛奶, 市场排名***, 占全国新鲜牛奶市场份额的45%, 占华东地区市场份额的79%; 新鲜酸奶在全国市场占有率为22%, 占华东地区的54%。常温牛奶在全国市场占有率为2.7%, 占华东地区的9.8%, 占上海地区的51%。
公司荣誉
2013.7荣获企业诚信评价证书（诚信综合等级为aaa）
2013.6荣获企业信用档案证书
2013.5荣获全国乳制品行业***典范品牌
荣获中国乳制品行业***领军企业
2011.5莫斯利安获得科技创新奖
2011.3荣获2009—2010年度上海市实施: “走出去”战略先进企业
荣获由japan institute of plant maintenance 颁发的tpm优秀奖（award for tpm excellence）
2011.1荣获上海市著名商标（2011—2013年）
荣获中国质量万里行第三届会员单位
2010.12荣获高新技术企业证书
2010.11荣誉中国食品安全十强企业
2010.6荣获全国食品质量消费者放心品牌
荣获上海食品行业领先企业
2010荣获品牌食品博览会金奖
2007.10荣获上海市质量金奖
荣获“中华老字号”称号
profile of bright dairy & food
bright dairy business was originated in 1911. through development in one century, the enterprise has gradually established main business including development, production and sale of various dairy products, leading high-end dairy market in china. the company owns world╟class dairy research institute, dairy processing equipment and advanced dairy processing techniques, producing a number of categories including fresh milk, fresh yoghourt, lactobacillus beverage,uht milk, room╟temperature yoghourt, milk powder, cheese, butter, etc.
in 2000, shanghai bright dairy co., ltd. completed stock system reform and made success in ipo in shanghai securities exchange a stock (code: 600597) in 2002.
in 2003, the company was renamed bright dairy &food co., ltd.
in 2013, bright dairy occupied 21% of the market shares in eastern china and 41% in shanghai, leading the way in the country.
bright fresh milk is ranking the first in the market, 45% of total market shares in china and 79% in eastern china; bright fresh yoghourt occupies 22% of the market shares in the country and 54% in eastern china. bright room-temperature milk is 2.7% of the market shares in china, 9.8% in eastern china and 51% in shanghai.
corporate honors
jul. 2013- honest enterprise certificate (comprehensive integrity grade: aaa)
jun. 2013- enterprise credit archive certificate
may 2013-national model dairy brand
most competitive leading dairy enterprise in china
may.2011 ╟momchilovtsi won award of technological innovation
mar. 2011-2009 -2010 leading enterprise in “go to global” strategy of shanghai
tpm (award for tpm excellence) excellence award from japan institute of plant maintenance
jan. 2011-shanghai famous brand (2011 -2013)
member institution of third china quality long march program
dec. 2010-high-tech enterprise certificate
nov. 2010-china’s top 10 enterprises in food safety
jun. 2010-national reliable food quality brand
shanghai leading food enterprise
2010-gold award of branded food expo
oct. 2007-shanghai quality gold award
“china time-honored brand”
**************************
2000年, 上海光明乳业有限公司完成股份制改制, 并于2002年成功在上海证券交易所a股市场（代码600597）上市交易。
2003年, 更名为光明乳业股份有限公司。
2013年, 光明乳业在华东地区市场占有率为21%; 其中上海地区达到41%, 全国排名领先。
新鲜牛奶, 市场排名***, 占全国新鲜牛奶市场份额的45%, 占华东地区市场份额的79%; 新鲜酸奶在全国市场占有率为22%, 占华东地区的54%。常温牛奶在全国市场占有率为2.7%, 占华东地区的9.8%, 占上海地区的51%。
公司荣誉
2013.7荣获企业诚信评价证书（诚信综合等级为aaa）
2013.6荣获企业信用档案证书
2013.5荣获全国乳制品行业***典范品牌
荣获中国乳制品行业***领军企业
2011.5莫斯利安获得科技创新奖
2011.3荣获2009—2010年度上海市实施: “走出去”战略先进企业
荣获由japan institute of plant maintenance 颁发的tpm优秀奖（award for tpm excellence）
2011.1荣获上海市著名商标（2011—2013年）
荣获中国质量万里行第三届会员单位
2010.12荣获高新技术企业证书
2010.11荣誉中国食品安全十强企业
2010.6荣获全国食品质量消费者放心品牌
荣获上海食品行业领先企业
2010荣获品牌食品博览会金奖
2007.10荣获上海市质量金奖
荣获“中华老字号”称号
profile of bright dairy & food
bright dairy business was originated in 1911. through development in one century, the enterprise has gradually established main business including development, production and sale of various dairy products, leading high-end dairy market in china. the company owns world╟class dairy research institute, dairy processing equipment and advanced dairy processing techniques, producing a number of categories including fresh milk, fresh yoghourt, lactobacillus beverage,uht milk, room╟temperature yoghourt, milk powder, cheese, butter, etc.
in 2000, shanghai bright dairy co., ltd. completed stock system reform and made success in ipo in shanghai securities exchange a stock (code: 600597) in 2002.
in 2003, the company was renamed bright dairy &food co., ltd.
in 2013, bright dairy occupied 21% of the market shares in eastern china and 41% in shanghai, leading the way in the country.
bright fresh milk is ranking the first in the market, 45% of total market shares in china and 79% in eastern china; bright fresh yoghourt occupies 22% of the market shares in the country and 54% in eastern china. bright room-temperature milk is 2.7% of the market shares in china, 9.8% in eastern china and 51% in shanghai.
corporate honors
jul. 2013- honest enterprise certificate (comprehensive integrity grade: aaa)
jun. 2013- enterprise credit archive certificate
may 2013-national model dairy brand
most competitive leading dairy enterprise in china
may.2011 ╟momchilovtsi won award of technological innovation
mar. 2011-2009 -2010 leading enterprise in “go to global” strategy of shanghai
tpm (award for tpm excellence) excellence award from japan institute of plant maintenance
jan. 2011-shanghai famous brand (2011 -2013)
member institution of third china quality long march program
dec. 2010-high-tech enterprise certificate
nov. 2010-china’s top 10 enterprises in food safety
jun. 2010-national reliable food quality brand
shanghai leading food enterprise
2010-gold award of branded food expo
oct. 2007-shanghai quality gold award
“china time-honored brand”
**************************
联系方式
- 公司地址：东兴路