上海招聘

Location: Beijing, Beijing, China

Responsibilities:

Job Purpose:
This position is to responsible for developing,deploying and managing all marketing programs which aim to enhance the Shell Employer Brand for Graduates.

Key Responsibilities:

Delivery
• Support the delivery of Graduate targets for the China market for the various Shell Businesses.
• Develop,implement and manage suitable product-,communication- and channel platforms aimed at supporting and achieving the local market recruitment targets.
• Attracting high quality experienced candidates to meet business requirement in China

Brand and Communication
• Initiation and implementation of China campus marketing plan and strategy. Promoting and conducting campus marketing campaigns on and off campus via various media,digital,external affairs,and internal communication;
• Adaptation of Shell global campus programs in China including but not limited to Target University,Employer Value Proposition,Shell Eco-Marathon and Campus Ambassador Program.
• Engage with internal business marketing team to roll out joint marketing campaigns to enhance our presence as “One Shell”on campus
• Maintain good relationship with university.
• Coordinating and implementing attraction activities as well as identifying,developing,implementing and supporting cost-effective and efficient marketing programs across the country
• Conducting attraction effectiveness reporting for all initiatives undertaken,including market research,competitor analysis and benchmarking within appropriate markets,as well as recommending suitable responses. Continually research and monitor the market to identify market opportunities and customer needs and,through gap analysis,develop,design and initiate marketing programs to ensure sustainable competitive advantage and growth in China.
• Execute all marketing activities against internally defined standards,and to recommend and implement appropriate actions to close any gaps.
• To develop,implement and manage an effective internal communications Act as a key market focal point to drive implementation of products initiatives and maintain awareness of current product marketing ideas.

Marketing Excellence
• Ensure close cooperation with recruiters and the selection back-office to execute an effective attraction strategy.
• Managing and developing market-related attraction initiatives (in collaboration with the Regional Marketing Team and the members of the Global Marketing Team as and when necessary) in order to optimize usage,consistency and cost-effectiveness.
• Work collaboratively with other members of the Regional and Global Marketing Team to support and deliver common tasks and goals.
• Support and deliver content to the regular planning and reporting requirements of Shell A&R organization business processes and systems.


Budget and Agency Management
• Manage day-to-day contact with all creative,promotion and media agencies for the respective markets in China
• Manage budget/

Requirements:

Requirements:
• University graduate with a sound understanding of the China recruitment market would have an added advantage; MBA preferred.
• At least 5 years’ experience in a Marketing Brand & Communications /Advertising role, external affairs, media environment. Recruitment experience would be an added advantage.
• Excellent oral and written communication skills with strong presentation and facilitation skills
• Excellent team player with high energy levels, creative flair coupled with the ability to build and enhance relationships
• Ability to deliver on multiple initiatives; work under pressure and within tight time frames.
• Experience working with cross-media channels (print, web, email marketing etc.) is an advantage

作为全球最具创新能力的企业之一， 壳牌致力于开发智慧型能源解决方案，在全球范围内帮助弥合能源供应缺口，建设更加美好的能源未来。从在世界最深的海底进行勘探，到极其先进的处理设施，再到加油站和家用燃气，壳牌的业务涵盖广泛，多种多样——正如同我们提供给你的机会一样。

壳牌在中国的发展轨迹已经超过一个世纪，是目前在中国的***跨国公司之一，壳牌所有的核心业务都已进入了中国，包括上游业务、天然气一体化和新能源业务、下游业务和项目与技术部门。壳牌是中国排名***的国际润滑油生产和销售商，也是向中国提供液化天然气最多的国际能源公司之一。在所有中国运营的国际能源公司中，壳牌拥有***的加油站网络。

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我们坚信打造包容性的文化有助于员工的茁壮成长。今天的人才相比以往任何时候都更加多元化。对于创新、发展和保留人才而言，包容性的工作环境至为关键。壳牌是一个提供公平机会的雇主(Equal Opportunity Employer), 无论地域、性别、种族或身体状况。

人类面临的能源挑战日益严峻，全球能源需求迅猛增长，大有供不应求之势。在今天，从事于能源行业比以往任何时候都更加激动人心。激情满怀，富于创造力，干劲十足的你，是否愿意把创新变为现实，构建能源事业的未来？