上海 [切换城市] 上海招聘上海市场/营销招聘上海市场助理招聘

B&C Specialist

壳牌(中国)有限公司

  • 公司规模:1000-5000人
  • 公司行业:石油/化工/矿产/地质

职位信息

  • 发布日期:2013-05-14
  • 工作地点:上海
  • 招聘人数:若干
  • 工作经验:一年以上
  • 语言要求:英语良好
  • 职位类别:市场分析/调研人员  市场助理

职位描述

Location: Shanghai

Job Purpose:

- Understand the local conditions and customers needs and through this knowledge be able to adapt generic CVPs to meet local market circumstances.

- Implement Global marketing strategy for a given product, market or customer group via translating it into prioritized and scheduled local plans that can be carried out by the sales force.

- Ensure activities undertaken are One Brand and sub brand compliant and via global B&C teams implement a consistent and cogent brand message.

- Ensure Sales promotion and advertising budgets are deployed and expended in order to meet BSP and market share aspirations.


Dimensions:

Support on Number of Customers: 250 key Accounts, 88 sell-to distributors

Support on Number of sales: 100 people

Support on Number of Vendors: 25


Principal Accountabilities:

- Coordinate the implementation of B2B brand building activation and communication activities, including trade media advertising and PR, selected outdoor ad., experiential activities, CRM tools, customer/distributor conference, trade shows, key account promotions and etc., to make sure the activities achieve the pre set-up KPI and the key message well communicated

- Use various tools to track and monitor the brand building and communication activities’ result, base on which to provide professional advice on the improvement plan

- Coordinate the tracking of SP&A, make sure marketing’s expense achieve the best ROI and align with phasing plan

- Work with Global Brand & communication team for global initiative’s implementation in local market, responsible for communication materials’ local adaptation, make sure they are deployed to Global requirements and also fulfill local market’s needs

- Support in CVP & DVP development, understand market needs and provide toolkits to both direct and indirect sales force

- Proactively reinforce HSSE standards and demonstrate personal leadership on HSSE


Key Challenges:

- Multi-task skills

- Agency management skills, including event agency, design house, printing house

- Stake-hold engagement



Job Knowledge, Skills & Experience:

- Good communication skill

- “Can do” attitude

- Can work under great pressure and can work overtime when required

- Good team player, with experience working in multi-disciplined teams

- Good English skill

公司介绍

作为全球最具创新能力的企业之一, 壳牌致力于开发智慧型能源解决方案,在全球范围内帮助弥合能源供应缺口,建设更加美好的能源未来。从在世界最深的海底进行勘探,到极其先进的处理设施,再到加油站和家用燃气,壳牌的业务涵盖广泛,多种多样——正如同我们提供给你的机会一样。

壳牌在中国的发展轨迹已经超过一个世纪,是目前在中国的***跨国公司之一,壳牌所有的核心业务都已进入了中国,包括上游业务、天然气一体化和新能源业务、下游业务和项目与技术部门。壳牌是中国排名***的国际润滑油生产和销售商,也是向中国提供液化天然气最多的国际能源公司之一。在所有中国运营的国际能源公司中,壳牌拥有***的加油站网络。

作为世界领先的能源和化工公司,壳牌2019年位列《财富》世界500强榜单Top3。同时,壳牌也是《时代》杂志2016年******雇主,2017猎聘年度多元非凡雇主,连续多年荣获前程无忧中国典范雇主百强企业并获得2019员工关爱典范企业,入选2019年Universum全国大学生“中国最具吸引力雇主”Top100榜单;我们在70多个国家和地区拥有超过80000名员工,你将有机会与来自世界各地的杰出人才共事,分享技术专长和观点,收获丰富的经验。

我们坚信打造包容性的文化有助于员工的茁壮成长。今天的人才相比以往任何时候都更加多元化。对于创新、发展和保留人才而言,包容性的工作环境至为关键。壳牌是一个提供公平机会的雇主(Equal Opportunity Employer), 无论地域、性别、种族或身体状况。

人类面临的能源挑战日益严峻,全球能源需求迅猛增长,大有供不应求之势。在今天,从事于能源行业比以往任何时候都更加激动人心。激情满怀,富于创造力,干劲十足的你,是否愿意把创新变为现实,构建能源事业的未来?

联系方式

  • 公司地址:建国门外大街1号国贸大厦B座 (邮编:100004)