上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌经理招聘

Brand Manager, FMCG

上海全鼎信息技术有限公司

  • 公司规模:50-150人
  • 公司性质:合资(非欧美)
  • 公司行业:计算机软件

职位信息

  • 发布日期:2013-05-14
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:产品/品牌经理  市场企划经理/主管

职位描述

Responsibilities

1. Participate in developing brand marketing strategy, get approval from Brands China management and regional category team.

2. Strategically develop and implement marketing plan, new product launch plan and other marketing initiatives.

3. Lead and work with advertising and media agencies to develop effective TVC and media plans.

4. Work with research agency to develop and implement research projects. Analyze research data to generate consumer insights for marketing initiative improvement.

5. Co-ordinate with regional headquarter category management team to make sure China brand strategy is consistently aligned and approved.


Requirements:


1. University Graduated or Above.

2. 3 years experiences in brand marketing management within an international consumer goods/food/nutrition company.

3. Experienced in brand management: i.e. marketing & promotion plan, budget planning, New product development.

4. Experienced in working with advertising/media agencies to develop TVC and media plans.

5. Experienced in working with research agency to conduct effective research projects and generate consumer insights applying to marketing initiatives.

6. Fluent English capability.




公司介绍

公司成立于2006年,由4位海外华人所创办,他们都曾经服务于世界一流的通讯、计算机应用、互联网、人力资源500强企业,譬如IBM、Emerson、Qualcomm、Yahoo、Adecco等,担任高级管理的职位。公司目前从事人才咨询解决方案,替许多全球行业龙头企业提供专业服务。

联系方式

  • 公司地址:地址:span浦东