Brand Manager
上海贤特人力资源顾问有限公司
- 公司规模：少于50人
- 公司性质：外资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-05-14
- 工作地点：上海
- 招聘人数：若干
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理 产品/品牌主管
职位描述
Position: Category Portfolio Manager for marketing
CPM(Category Portfolio Manager):Total ownership of category revenue, brand, 4P & budgets
Ownership of category brand at Region
? -Own and localize global brand positioning, architecture, brand expression, naming, and brand look/feel
? -Own all category internal & external English & Chinese communication
? -Ensure product/consumer issues properly handled
? -Key contact for GMO brand team, EPG and regional sales
? -Own 4P, with stronger focus on 2P (Promotion & Product)
Champion in-depth knowledge on Consumers & Competitors for own category
? -Consumer insight & segmentation
? -Category revenue & market share data
? -Competitor products, promotions & others
Annual/Quarterly planning, execution & tracking
? -Annual revenue forecast & budgets
? -Product NPIs and EOLs
? -Category marketing calendar
Lead category NPI GTM
? ?Product positioning & channel strategy
? ?Develop & align forecasts with EPG & Sales
? ?Align SRP, ASP with EPG & Sales (except special pricing/B to B pricing)
? ?Localize product naming + package
? ?Ensure PLD with Sales OP
? ?Plan & Manage sales/PR & demo samples with trade marketing
? ?Update PIPO & part #s
Marketing Campaign development & execution
? ?Campaign objectives (KPIs), messaging , budgets.....
? ?Lead ABL & BTL integrated campaign programs
? ?Drive digital marketing and other ATL media
? ?Agency communication (include Brief) and management
? ?Align & lead relevant functions according to schedule (Trade marketing, Sales OP, PR & SNS, ...)
? ?Develop sales communication materials & Training deck
? ?Follow-up campaign execution & progress across functions
Partnership management
? ?Manage creative and promotion agencies
? ?Contact and manage any co-marketing partners
Category reporting
? ?Consumer & competitor data & Information
? ?Revenue update
? ?GFK
? ?NPI tracking (monthly at CLT and quarterly business review with EPG)
CPM(Category Portfolio Manager):Total ownership of category revenue, brand, 4P & budgets
Ownership of category brand at Region
? -Own and localize global brand positioning, architecture, brand expression, naming, and brand look/feel
? -Own all category internal & external English & Chinese communication
? -Ensure product/consumer issues properly handled
? -Key contact for GMO brand team, EPG and regional sales
? -Own 4P, with stronger focus on 2P (Promotion & Product)
Champion in-depth knowledge on Consumers & Competitors for own category
? -Consumer insight & segmentation
? -Category revenue & market share data
? -Competitor products, promotions & others
Annual/Quarterly planning, execution & tracking
? -Annual revenue forecast & budgets
? -Product NPIs and EOLs
? -Category marketing calendar
Lead category NPI GTM
? ?Product positioning & channel strategy
? ?Develop & align forecasts with EPG & Sales
? ?Align SRP, ASP with EPG & Sales (except special pricing/B to B pricing)
? ?Localize product naming + package
? ?Ensure PLD with Sales OP
? ?Plan & Manage sales/PR & demo samples with trade marketing
? ?Update PIPO & part #s
Marketing Campaign development & execution
? ?Campaign objectives (KPIs), messaging , budgets.....
? ?Lead ABL & BTL integrated campaign programs
? ?Drive digital marketing and other ATL media
? ?Agency communication (include Brief) and management
? ?Align & lead relevant functions according to schedule (Trade marketing, Sales OP, PR & SNS, ...)
? ?Develop sales communication materials & Training deck
? ?Follow-up campaign execution & progress across functions
Partnership management
? ?Manage creative and promotion agencies
? ?Contact and manage any co-marketing partners
Category reporting
? ?Consumer & competitor data & Information
? ?Revenue update
? ?GFK
? ?NPI tracking (monthly at CLT and quarterly business review with EPG)
公司介绍
Centaline Human Resources Consultants Ltd. as a subsidiary under Centaline Group. is one of the leading and most successful human resources consultancy and recruitment companies in Hong Kong and China.
With his strong financial and resources support, Centaline has provided services for recruiting middle to senior level candidates, serving multinational and local companies in the Greater China region since 1998. This company has established a reputation for timely results, professionalism and confidentiality.
With his strong financial and resources support, Centaline has provided services for recruiting middle to senior level candidates, serving multinational and local companies in the Greater China region since 1998. This company has established a reputation for timely results, professionalism and confidentiality.