创意文案及研究员
上海昕萤商务咨询有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-04-27
- 工作地点：上海-静安区
- 招聘人数：若干
- 工作经验：一年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场分析/调研人员 作家/撰稿人
职位描述
职位描述
1. 研究消费者的深层体验，将接受领先的专业的消费体验洞察技术培训
2. 热爱写作，用故事来诠释心理体验
3. 运用各种营销方案来传达品牌精神，这包括ATL、BTL和Digital等相关传播方案
职位要求
1. 本科或以上学历，2年以上工作经验
2. 有广告策划、客服或品牌管理咨询相关工作经验优先考虑
3. 市场营销学、广告学、传播公关学、汉语言文学、中文学等相关专业，具有较强的文字功底
4. 善于团队合作，有责任心，敢担当
5. 热爱创意类工作，富有活力与创新思维，乐于接受新鲜事物
6. 面试请准备作品集
1. 研究消费者的深层体验，将接受领先的专业的消费体验洞察技术培训
2. 热爱写作，用故事来诠释心理体验
3. 运用各种营销方案来传达品牌精神，这包括ATL、BTL和Digital等相关传播方案
职位要求
1. 本科或以上学历，2年以上工作经验
2. 有广告策划、客服或品牌管理咨询相关工作经验优先考虑
3. 市场营销学、广告学、传播公关学、汉语言文学、中文学等相关专业，具有较强的文字功底
4. 善于团队合作，有责任心，敢担当
5. 热爱创意类工作，富有活力与创新思维，乐于接受新鲜事物
6. 面试请准备作品集
公司介绍
Who We Are
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.
How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.
Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT
Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.
How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.
Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT
Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach
联系方式
- 公司地址：上班地址：上海静安区昌平路1000号B座3楼