创意文案及消费洞察研究员
上海昕萤商务咨询有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-04-27
- 工作地点：上海-静安区
- 招聘人数：若干
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：专业顾问 作家/撰稿人
职位描述
职位描述 1. 研究消费者的深层体验，将接受领先的专业的消费体验洞察技术培训 2. 善于用文字传达品牌体验 3. 创作品牌故事和体验故事，用故事来传达品牌精神和打动消费者，这些故事会用于ATL、BTL和Digital等传播中 职位要求 1. 本科或以上学历，2年以上工作经验 2. 有小说写作、创意写作、广告创意等相关工作经验优先考虑 3. 戏剧影视文学、中文学、汉语言文学、广告学等相关专业，具有较强的故事创作能力 4. 善于团队合作，有责任心，敢担当 5. 热爱创意类和策略类工作，富有活力与创新思维，乐于接受新鲜事物 6. 英语口语写作流利 7. 面试请准备作品集
公司介绍
Who We Are
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.
How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.
Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT
Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.
How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.
Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT
Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach
联系方式
- 公司地址：上班地址：上海静安区昌平路1000号B座3楼