Category Manager 产品经理
费尼亚汽车贸易(上海)有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:汽车
职位信息
- 发布日期:2024-06-19
- 工作地点:上海·浦东新区
- 工作经验:3年及以上
- 学历要求:本科
- 职位月薪:1.5-2.7万·15薪
- 职位类别:市场分析/调研人员 保险产品开发/项目策划
职位描述
KEY RESPONSIBILITIES:
Product and Range
- Define new product programs together with PM team and implementation plan.
- Define product line positioning together with local sales team.
- Define product specification. Liaise with PM and Technical department regarding technical spec, feeding in requirement for market positioning.
- Track new product development and sales status in AP, and PDP effectiveness alignment among related teams.
- Product life cycle management policy. Implement product policy for range in Asia.
- Regular review of range; from gap analysis against vehicle parc and competitor comparisons to cleanliness of the range.
Communication
- Create sales argumentation and product differentials with support of PM and Engineering. Liaise with sales to train customers on features and benefits over our competitors. Create marcomms materials in support of B&C team support.
- Undertake Key customer presentations in China.
- Feedback market requirements, and modify product offering as appropriate.
Price and Promotion
- Program annual price policy and promotion scheme by product line.
- Manage product GM to achieve the set target by product line.
- Monitor customer requirements and competitor moves, regular price benchmarking.
- Monitor the key material movement liaising with Purchasing team.
- Responsibility for Product Line Sales, Gross Margin in Asia against OP.
Go to market activities and sales forecast management
- Support product launch for key customers.
- Evaluate channel expansion plan with sales and operation team.
- China monthly sale Forecast and inventory forecast based on sales analysis and market movement.
Knowledge, Skills & Experience:
- Bachelor or above;
- 3+ years relevant experience in a multinational company in product management role;
- Responsible and reliable;
- Acute business sense;
- Team player and strong communication;
- Initiative on result driving;
- Good proficiency in English and Chinese.
Product and Range
- Define new product programs together with PM team and implementation plan.
- Define product line positioning together with local sales team.
- Define product specification. Liaise with PM and Technical department regarding technical spec, feeding in requirement for market positioning.
- Track new product development and sales status in AP, and PDP effectiveness alignment among related teams.
- Product life cycle management policy. Implement product policy for range in Asia.
- Regular review of range; from gap analysis against vehicle parc and competitor comparisons to cleanliness of the range.
Communication
- Create sales argumentation and product differentials with support of PM and Engineering. Liaise with sales to train customers on features and benefits over our competitors. Create marcomms materials in support of B&C team support.
- Undertake Key customer presentations in China.
- Feedback market requirements, and modify product offering as appropriate.
Price and Promotion
- Program annual price policy and promotion scheme by product line.
- Manage product GM to achieve the set target by product line.
- Monitor customer requirements and competitor moves, regular price benchmarking.
- Monitor the key material movement liaising with Purchasing team.
- Responsibility for Product Line Sales, Gross Margin in Asia against OP.
Go to market activities and sales forecast management
- Support product launch for key customers.
- Evaluate channel expansion plan with sales and operation team.
- China monthly sale Forecast and inventory forecast based on sales analysis and market movement.
Knowledge, Skills & Experience:
- Bachelor or above;
- 3+ years relevant experience in a multinational company in product management role;
- Responsible and reliable;
- Acute business sense;
- Team player and strong communication;
- Initiative on result driving;
- Good proficiency in English and Chinese.
公司介绍
博格华纳公司是致力于提供创新可持续车行方案的供应商,旨在定义移动出行的全新模式公司在63个地区拥有制造地点,在全球拥有38,000名员工,88%的收入来自于清洁和减排产品。我们与全球优秀的技术专家、工程师和汽车制造商一起蓄势前行,共同加速发展电动出行时代以共创一个洁净、节能的世界。
联系方式
- 公司地址:上海
- 联系人:Nicole Ju