上海招聘

Key Responsibilities:

Deliver value for key account teams and explore new business opportunities
？ Strategic direction and opportunity identification to key account teams
？ Operational marketing support for implementation/ execution
？ Omni-channel suggestion for driving growth
？ Explore new business opportunities with no boundary

Detailed Responsibilities:

1. Ensure strategic alignment with customers on category and product strategies
？ Assist customers to set strategies for their products in TP cartons, seeking alignment between TP Initiatives/strategies and customers’ strategies
？ Define joint strategic projects with customers to generate growth and differentiation (content and package), with strong emphasis on TP product deployment plans
？ Identify market opportunities and convert into customers’ sales growth

2. Support development of key account development plan / marketing and product
？ Provide input to ensure key accounts’ development plans aligned to category strategies
？ Identify growth opportunities from product and category perspective
？ Work with account management teams to develop product portfolio deployment plans

3. Support execution of key account development plan / marketing and product
？ Present category and product growth opportunities to customers as requested
？ Execute marketing activities with customers and implement marketing support investment plan
？ Play active role in specific customer requests / projects
o Package design
o Market research
o Channel strategy
o Target market identification
o Product launch/ marketing planning for customers
？ Participate actively in account teams with product knowledge
o Value proposition and customer/consumer benefits
4. Explore new opportunities for existing and new customers
？ Figure out consumer insights and capture new opportunities
？ Get inspiration across categories and industries and apply to existing business

Job Requirement:

？ Bachelor degree, MBA preferred
？ At least 8-10 years’ working experience in FMCG marketing/ trade marketing, 4A marketing and e-Commerce in BAT.
？ Fluent in spoken and written English, willing to travel
？ Teamwork oriented, customer service mindset and skilled in communication

利乐食品机械（上海）有限公司，隶属于利乐加工系统，成立于2003年，现有员工近200名。作为行业领军，主要设计和生产包括牛奶、果汁、饮料以及冰淇淋等食品加工设备和组件，销往国内及全球市场。
Tetra Pak Food Machinery (Shanghai) Co. Ltd., a subsidiary company to Tetra Pak Processing System was established in 2003 with nearly 200 employees. As a leading company, we design and produce food machinery and key components in dairy, juice, beverage and ice cream categories towards China and global markets as well.