上海招聘

UPM Raflatac is looking for Senior Specialist, Marketing and Communications to join its Stakeholder Relations and Marketing global team. This position will be located in Shanghai.
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.7 billion (USD 1.9 billion) in 2021. UPM Raflatac is part of UPM.
Greetings from your future manager
“If you are looking for an opportunity to showcase your abilities to drive digital marketing, communications and commercialization, enjoy fast-paced, international working environment with endless opportunities for development, this is the place to be. UPM Raflatac is a very agile global business in the packaging industry – things are moving fast, and business is developing on many fronts. You won’t get bored in this job.” –Manager, Marketing & Communications, APAC
What you will do
Proactively work with regional sales team as marketing business partner to drive business growth and customer engagement.
1. Work closely with regional sales team to better understand sales / customer needs
2. Based on sales/customer understanding, propose value added marketing & communication initiatives in digital and traditional channels
3. Based on sales/customer understanding, optimize sales collaterals and create content for effective customer engagement
4. Be region focal to coordinate content and campaign timeline from customer experience perspective
5. Be budget owner of region marketing and create KPIs to visualize business impact
Effective and efficient customer engagement through digital/media/F2F campaigns
1. Actively build new and maintain existing digital channels for effective customer engagement, including but not limited to Pardot / LinkedIn / MyRaflatac etc
2. Actively build new and maintain existing media channels for effective customer engagement, including mainstream / end-user / industry media matrix management
3. Well balance digital/media campaign with F2F engagement, including customer day, exhibitions per local needs
4. Local channel owner, including association and other 3rd party partners
Work with team to build up region brand featuring sustainability differentiation
1. Be sustainability ambassador to promote global concept to local regions with aligned message
2. Team work to develop local sustainability content adaption and manage campaign
Close collaboration with team for GTM campaigns in focused segments
1. From customer experience journey to proactively plan campaign timeline and ensure content consistency
2. Team work with SBU marketing team esp in channel collaboration
Active contributor and team player in Global SHR community
Who you are
You have 3-5 years related working experience, preferably in marketing, experience in digital marketing is an asset.
You have a University Degree in Marketing, Business Administration, Communications or related field.
You are able to work in a complex global, multicultural cross business environment.
You are experienced in digital marketing, such as not no need fully covering expertise in wechat marketing automation and wechat corporate account management, website and SEO/SEM, Pardot email and campaign, LinkedIn paid social and targeted campaign.
You have the ability to drive and manage projects in a complex matrix organization.
You enjoy teamwork and are want to achieve together
You are willing and to travel and you have excellent English and Chinese language skills.
This is what we offer for you
Meaningful job: We are proud of what we do. Our work highlights the expertise of our personnel, the high quality of our products and the company's values.
Inspired and motivated teams: We have highly skilled workforce. We are a multifaceted, international organisation that works as a team to achieve our shared objectives.
Development opportunities: With us you can build up your expertise. We provide opportunities to support your development throughout every stage of your career.
Responsibility for people and environment: Our ethical principles embrace people as well as the environment. We are always striving to build a more sustainable future.

芬欧汇川（UPM）是世界领先的跨国森林工业集团之一，总部位于芬兰首都赫尔辛基。UPM拥有140多年发展历史，生产工厂遍布12个国家和地区，销售网络辐射6大洲，目前全球拥有18,700名员工，年销售额约为102亿欧元，股票在纳斯达克OMX赫尔辛基上市。UPM在六大独立业务领域：UPM生物精炼，UPM能源，芬欧蓝泰标签，UPM特种纸纸业，UPM传媒用纸纸业和UPM胶合板，提供可再生和负责任的解决方案，旨在以创新驱动一个超越化石能源的未来。UPM Biofore - Beyond fossils森领未来—创想无限

在UPM的职业生涯不仅仅只是森林行业中的一份工作，也是发展您个人技能和专业知识的机会，更意味着成为行业领袖的一份子。UPM是联合国全球契约（Global Compact LEAD）领袖企业。 跻身全球仅有的6家CDP气候、森林和水项目全A级领导企业。自2012年起，UPM已连续八次上榜道琼斯欧洲及全球可持续发展指数（DJSI）森林和造纸行业领导榜。并且，UPM也是各项雇主排行榜的佼佼者，常年蝉联“中国杰出雇主”称号。作为一家多元化的国际公司，我们为您提供有意义的工作和属于您的独特职业发展道路。

UPM致力于提供一个安全且鼓舞人心的工作环境，帮助员工取得良好的绩效。我们鼓励员工追求自身的专业成长并支持他们持续提升各项技能。赋能、目标导向和绩效是我们企业文化的重要组成部分。相互信任，携手共进和勇于创新是公司恪守的企业价值观，是我们前行的指南针。

加入我们，世界上最可持续发展的公司之一，让我们一起携手共进！

我们提供完善的福利和内部发展机制
- 注重生活和工作的平衡，关爱员工的安全与身心健康；
- 具有竞争力的薪酬，年度薪资增长计划；
- “赋能提升绩效”的管理文化、体系化的培训机制和包括多技能培训，轮岗，内部员工优先晋升渠道，外派工作在内的多元化的职业发展机会;
- 完善的员工保障计划 （包含基本社会保险，公积金，员工补充商业保险及子女附加保险）；
- 双休日及国家规定的节假日，带薪休假制度（年假8-18天）；带薪病假6天；
- 常熟工厂提供工作餐，班车接送（碧溪，浒浦，梅李，周行，虞东路沿线，市区，苏州）；
- 公司年度团队活动和丰富的工会活动（如：电竞/乒羽/钓鱼/棋牌/摄影/跑步/读书俱乐部等）;

如有意向，请在线申请或将简历发送至rec.apac@upm.com，并请注明申请的岗位。

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